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Marketing Management Report

   

Added on  2020-10-22

13 Pages3605 Words119 Views
Group Marketing ManagementReport and presentation

Executive SummaryThis project is a continuation of the part strategic marketing report which describessuitability of French market for upcoming hybrid super car named as 'Ecospeed'. This reportattempts to identify ways through which successful market entry can be carried out by theorganisation. This organisation have identified major elements of the marketing mix are to adapted asper specifications and requirement of the customers so that a probabilities of attaining successcan be improved. CBBE model have been utilised that used to build a strong customer base on the basis ofstrong brand and quality servicing. The concept of this model is basically determined how toshape customer's behaviour and feeling towards a specific product which assist to build loyaltyand positive experience for business growth. Integration communication mix method determining needs ofundertaking distinctpromotional approaches in order to create awareness about products and services in customer'smind. Major promotional tools that are being employed by this business for successful marketentry are billboard, web based advertisement and sponsorship. The success of this business post venturing into the market will be carried out throughconsidering market share, sales target and profitability of firm on the basis of their newinnovation.

Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Adaptation and standardisation of marketing mix..................................................................1CBBE Model..........................................................................................................................3Integration communication mix and methods........................................................................5Measurement of success.........................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

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