Strategic Marketing: Internal and External Factors

STRATEGIC
MARKETING

 INTRODUCTION
 MARKET AUDIT
 KEY STRATEGIC MARKETING OBJECTIVES
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 Strategic marketing gets a better sense of operating in the market as well as
makes the organization have higher achievement of goals and objectives.
 The presentation is going to discuss the internal and external factors which
are impacting the working of an organization so that there is going to be
effective working in the business.
INTRODUCTION

 Market size of Yorkshire Tea is worldwide which is that with experience the
organization has been able to expand them in the market.
 The customers want attractive designs and products which is going to suit
their lifestyle.
 There are a lot of other products as well which Yorkshire Tea can start in
order to be able to satisfy their customers’ needs and demands which are
going to be good for the competitive advantage.
A) MARKET SIZE AND TREND DATA