Strategic Management And Marketing Assignment

Unit 5: Strategic Marketing Management 1
UNIT 5: STRATEGIC MARKETING MANAGEMENT
NAME
Course
Professor
Institution
City and State
Date

Unit 5: Strategic Marketing Management 2
A1: Analyze the marketing goals that may be set by an organization.
Marketing Objectives?
Goals are an important part of any marketing plan. They're frequently where you begin.
Goals define what has to happen for your product or service to succeed in the market, and they
serve as a basis for the strategy you devise to get there. Marketing's goal is to reach out to your
target demographic and convey the origin of goods or service so that you may effectively
acquire, retain, and increase consumers. As a result, your marketing objectives must be linked to
the precise strategic goals that your firm wishes to achieve.
A top-down pyramid of goals maintains your advertising plan on track with the
company's overall strategy and demonstrates the marketing's influence. Setting targeted, realistic,
and quantifiable goals in advance gives your promotional activities a true north. This emphasizes
the strategic relevance of the team's product. This allows you to convince management that your
marketing strategy is the best option.
Frameworks for Marketing Objectives:
To define marketing targets, many companies utilize a goal organizational structure.
Examination gives a method for developing meaningful and executable goals in an organized
manner. Visualization techniques are used at one of the most common models to assist teams
recall the components.

Unit 5: Strategic Marketing Management 3
1. Clear Goals:
They are a goal-setting method that incorporates both rational and emotional reasoning.
CLEAR objectives acknowledge the team's collaborative strength in generating great results and
place a strong emphasis on emotionally engaging individuals in their work.
 Implement programs in a synchronized environment to increase momentum and
internal buy-in.
 Set goals that are both restricted in scope and time.
 Emotional: Choose phrases that elicit an emotional response from the team,
ensuring that everyone accepts them with vigor and enthusiasm.
 Appreciable: Be prepared to break down big goals into practical action steps.
 Refine able: Be open to changing and refining your aims in response to new
circumstances and discoveries.
2. OKRs:
Objectives and key results (OKR) is a management approach for establishing business,
team, and individual goals. At each level, three to five objectives are established and linked to
critical outcomes. Quarterly goals are frequently created and evaluated monthly or weekly.
 Objectives: Define 3 to 5 qualitative, time-bound, and executable targets.
 Key results: Setting three to five main findings that are based on items you can
evaluate can help you quantify each aim.

Unit 5: Strategic Marketing Management 4
3. SMART Objectives:
SMART stands for specified, measurable, achievable, relevant, and time-bound
objectives, setting objectives using the SMART framework allows you to pinpoint exactly what
you want to achieve so you can follow through on your plan.
 Specific: Define objectives that are clear and unambiguous so that everyone on
your team understands what you're trying to accomplish and why.
 Measurable: Choose a measurable result so you can track your progress and see if
you've met your objective.
 Attainable: Set objectives that are ambitious yet attainable, taking into account
existing resources and any stumbling blocks.
 Relevant: Align your marketing objectives with the organization's overarching
mission statement.
 Time bound: Set a start and finish date to generate a clear call to action and to
assist the team in planning what can be done within the timetable.
A2: Analyze the processes involved in marketing management.
Essentials of Marketing Management:
What important is setting goals in a way that clearly conveys what you want to achieve
and establishes the criteria for success, regardless of the framework your business decides to
employ. The following are the fundamental aspects of marketing management:
 Description of Impact: