(DOC) Assignment for Leadership and Strategic Management

Strategic Marketing (PGD in Strategic Management & Leadership, OTHM Level 7)
Presented by : Mr ABC
(20/09/2021)

An introduction
 Over the past few years, strategic marketing has becoming
increasingly popular within organisations. Yet, as some confusion still
exists with regards to what exactly strategic marketing is and the role it
plays in organisations, this presentation will explain all you need to
know.
 What is strategic marketing?
 “Strategic marketing is a method through which an organisation
differentiates itself from its competition by capitalizing on its
strengths to provide better value to customers than its competitors”.
 In a nutshell, the goal of strategic marketing is to make the most of
an organisation’s positive differentiation over its competition through
the consumers’ perspective.

Evaluating the purpose of strategic marketing
 Strategic marketing is important for organizations because:
Helps in evaluating the current environment: Strategic marketing
helps in assessing the positioning and performance of an
organisation.
Helps in establishing clear marketing objectives: Having a
strategic marketing plan in place helps in establishing achievable
marketing objectives.
Streamlines product development: Strategic marketing helps in
creating products and services that provide the organisation with
high profits.

Marketing planning process
(b) SWOT Analysis
(c)Competitive market analysis
(a) Market audit
(d) Define your target audience
(e) Set SMART goals
(f) 4 P’s
(h) Put plan into Action
(i) Monitor results