Segmentation, Targeting and Positioning of Ikea's Billy Bookcase

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Added on 2022/11/13

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This document discusses the segmentation, targeting and positioning strategy of Ikea's Billy Bookcase. It includes the geographic, demographic, behavioural and psychographic segmentation of the product's target customers. It also discusses the primary, secondary and tertiary target customers and the positioning map of the product in the international market.

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Segmentation, Targeting and Positioning of Ikea's Billy Bookcase

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