Integrated Marketing Communication Methods for Strategic Marketing

Strategic marketing

TABLE OF CONTENTS
3. Integrated marketing communication to evaluate three effective communication methods...3
4. The marketing success and how they improve for future........................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................1

3. Integrated marketing communication to evaluate three effective communication methods
Integrated marketing communication is the simple concept in which this ensure about all
the forms of communication and linked up the messages together. In Cazoo, this could lead for
having all basic level while through which the IMC can easily make sure for having the
promotional tools and that can make their business for working together.
Social marketing:-
The concepts of social media marketing refer in better promotion activities for the Cazoo
business. While in which companies can manage their massive attention or such channels while
through which they can keep their customer attraction (Bagaria, 2021). Along with this at that
time while browsing towards the internet. In this social media platforms can be used such as
Face book, Twitter and blogs for which the new and modern customer can easily have their
attraction towards the Cazoo products.
Advertising:-
This lead for any paid form of non personal promotion activities for products or services.
This can be also done while by using various methods such as news paper, magazines, radio,
web page, billboards etc (Maslowska and et.al., 2020). While through which customer can easily
make their attraction and Cazoo can easily make sure reaching out the geographically dispersed
consumer. Many of the consumer are generally tend to believe on the heavily advertisement and
Cazoo can offer at same time for having good value.
Mobile marketing:-
This involves the communication with the consumer through using the mobile device,
either while by sending the messages. Just for introducing them for about the Cazoo campaign
and make sure them for allowing and join at their organization. While this could also seems to be
important for taking their customer benefits and make sure for having the attraction towards their
products and services (Rippé, Weisfeld-Spolter and Yurova, 2020). Cheaper than traditional
means for both consumer and marketer while for keeping the connection through having the
mobile device and make the proper of online which can easily increased the time version
programmes. For example, advertisements that see on mobile applications.