Practical Digital Marketing

Practical Digital Marketing

Table of Content
• Introduction
•Main Body
•Digital marketing strategy
•Digital communication strategies
•Review the digital marketing examples
•Promotional and marketing mix (4 Ps)
•Ranking the examples
•Conclusion
•References

Introduction
Digital marketing can be better defined as marketing of
products and services of an organisation with the use of
electronic devices integrated with internet to convey
promotional message and measures the impact of marketing and
promotional campaigns. As oppose to the traditional marketing,
digital marketing takes place over mobile, computer, tablet and
other devices in the form of video, play ads, images, and social
media posts. Unlike traditional mode of marketing, digital
media marketing is cost friendly and directed to the huge mass
at the same time. An effective marketing strategy is a
combination of planned actions conducted online with the aim
of attaining business goals.

Digital marketing strategy
There are a wide number of users for the internet based technology which is turned to be
beneficial for the business firms to maintain and establish their online presence with the help of
cost effective and efficient marketing tools and techniques. In order to gain more customer
base and create a intense brand positioning over internet it is imperative for the business firms
to opt for and develop a best digital marketing strategy. Online strategy defines series of
actions to be taken by the company through online marketing channels to achieve
organisational and marketing goals. These marketing channels can be paid, owned and earned
media as per the objectives of business. These digital marketing plans allow marketers to create
and launch online marketing campaigns with success and growth. While making a plan it is
recommended to introduce SMART goals so that things move in right direction and goals are
easily attainable.