Strategic Marketing for McDonald: Market Audit, Competitors Analysis, Macro and Micro Economic Factors, Customers Analysis, Stakeholder Analysis, Marketing Objectives

STRATEGIC MARKETING

TABLE OF CONTENT
 INTRODUCTION
 A) Market size and trend data
 B) Competitors analysis
 C) macro and micro economic factor affect
organisation
 D) Customers analysis
 E) Stakeholder analysis
 Marketing objective for marketing plan
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is an important function of organisation that helps in
promotion of product and services to customers so that company
can enjoy high market share.
 Strategic marketing is method that has been adapted by
enterprise to differentiate itself from existing competitors by
strength its services and delivering maximum value to customers.
 There are different strategic marketing that are used by enterprise
to attract more and more people so that it can grow and succeed
in external environment.
 This presentation is about Mc Donald corporation which is
American fast food company started its operation in 1940 as
restaurant.

1. MARKET AUDIT
 A) Market size and trend data
 McDonald is restaurant chain in United States operating its business in fast food
industry having brand value of 10 most valuable brands to delivered best food products
to customers across worldwide in 2020.
 Thus, from the secondary research, it have identified that McDonald have brand value
of 129.3 billion US dollars which is generating around 21.08 billion US dollars.
 Moreover, it can be illustrated that the Fast food market size was $636B that is
expected to grow 4 % more in 2021 so the industry have grow opportunities.