Strategic Marketing of Cafe Nero
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Added on 2021-02-21
Strategic Marketing of Cafe Nero
Added on 2021-02-21
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STRATEGIC MARKETING
EXECUTIVE SUMMARYStrategic marketing is basically a plan which is created by manager in an organization forsupporting firm in gaining the competitive advantage in new market. Cafe Nero is basically aninternational brand which specializes in selling European style coffee to customers. Reportincludes the suggestions related to the nation where firm can expand business. The differentmarket options which an organization can adopt has been highlighted in the report.
Table of ContentsINTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Suggestions for products or service and country........................................................................4Pestle analysis ............................................................................................................................5Market entry options...................................................................................................................8Market segmentation...................................................................................................................9CONCLUSION..............................................................................................................................11References........................................................................................................................................2
INTRODUCTIONStrategic marketing can be referred to as a way an organization effectively differentiateitself from its competitors by capitalizing strengths. It can also be defined as process of planning,developing and implementing promotional strategies for gaining the competitive advantage. Themain purpose of strategic marketing is to provide high value proposition to customers. Inaddition to this, purpose of strategic marketing is to help an enterprise in maximizing anorganizational positive differentiation. Strategic marketing is very much crucial to be performedby firm sin order to provide an appropriate response to continuous changing market situations(Adhikari, A. ed., 2018.). Development of effective marketing plan is very much essential fordriving am organization towards success.Report will include recommendations related to the products which new cafe will belaunching in Romania in context cafe Nero. It is basically a London based coffee house whichserves European style coffee to its customers. Study will have focus on addressing the differentfactors which can have different effect of firm business in Romania. The main aim of the reportis to analyse the business environment as well as market situation in Romania.MAIN BODY.Cafe Nero is basically a coffee house which offers customers with European style coffee.It is basically an international brand which has its outlets in many of the countries. Presently, anorganization is planning to expand business in the market. Cafe Nero is provided with suggestionto expand business in Romania. It is the nation in which cafe Nero company can expandbusiness, as among different nation in Europe, Romania is the fastest growing economy. Inaddition to this, coffee industry in particular sector is growing at very rapid rate. Cafe Nerocompany by expanding its business operations in Romania can easily achieve its objectives ofearning high revenue and profit (Kasemsap, 2018. ). Romania is the country which has beensuggested for expanding business as culture in Romania is changing and there has beensignificant increase in the demand for sugar free coffee by people in the market. In context of the cafe Nero will introduce Expresso Italian sugar free coffee. It is theproduct which has been suggested to be launched in the market of Romania, as many of theRomanian people are heath conscious and love to drink black express coffee. Launching of the
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