Strategic Marketing of Nestle Global: Consumer Behaviour, Marketing Audit, and Objectives

This report provides an analysis of Nestle Global's consumer behaviour, marketing audit, and objectives. It includes a SWOT analysis, PEST analysis, and Porters Five Forces Framework. The report also discusses the marketing strategy and objectives of the company, including its focus on building relationships with customers and expanding its market share. The role of marketing in achieving these objectives is also explored.