Assignment On Effective Marketing Mix

Running head: MARKETING
Global Marketing Management
Name of the Student:
Name of the University:
Author Note:

1MARKETING
Executive Summary:
The report aims at providing an insight into the marketing mix (7Ps) of Nestle. The report
provides a detailed analysis of each of the marketing mix that includes product, price, place,
promotion, process, people and physical evidence of Nestle in relation to its products. The report
shows how the adoption of an effective marketing mix has enabled Nestle in capturing a greater
market share.

2MARKETING
Table of Contents
Introduction:....................................................................................................................................3
Marketing Mix (7Ps):......................................................................................................................4
Product:............................................................................................................................................4
Price:................................................................................................................................................5
Place:................................................................................................................................................6
Promotion:.......................................................................................................................................7
People..............................................................................................................................................8
Process:............................................................................................................................................9
Physical Evidence:.........................................................................................................................10
Conclusion:....................................................................................................................................10
References:....................................................................................................................................11

3MARKETING
Introduction:
The report provides a review of the marketing mix (7Ps) of Nestle, one of the most
renowned Fast Moving Consumer Goods (FMCG) companies across the world. The marketing
mix acts as the base model for various businesses. It has therefore been defined as marketing tool
set that is used by the firm for pursing the marketing objectives within target market (Huang and
Sarigollu 2014). Hence, the marketing mix leads to seven broader categories of marketing
decision which includes product, price, place, promotion, process and physical evidence.
Conducting a marketing mix based on the mentioned categories helps in explaining the
marketing strategy of a firm. Nestle is basically a Swiss based multinational food and drink
processing corporation headquartered in the Vevey Island. It is one of the biggest FMCG
companies across the world measured in terms of the revenue. Nestle was established in the year
1905 by an Anglo-Swiss based Milk Company (nestle.com.au 2019). The company experienced
a significant growth during First and the Second World War and expanded the offerings beyond
infant formula and condensed milk.
Nestle however needed to develop the strategies for marketing mix in order to achieve
desired results within the market served. Through development of strategies that addressed
different aspects of every element, Nestle was able to achieve a broader strategy of marketing.
Analysis of the seven elements of marketing mix will allow digging into aspects that would
strengthen Nestlé’s position in the market.