Entrepreneurial Marketing: A Social Media Marketing Plan for Airdri Group

Entrepreneurial
Marketing

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Executive Summary.................................................................................................................1
2. Marketing Audit.......................................................................................................................1
3. SWOT......................................................................................................................................2
4. Business objective...................................................................................................................2
5. Gather insight into target audience..........................................................................................3
6. Social media zones and vehicles..............................................................................................3
7. Create an experience strategy using selected zones................................................................4
8. Activation plan.........................................................................................................................4
9. Manage and measure...............................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurial marketing help the organizations to expand their business but before that
they need to identify the macro or micro external factors. By using SWOT analysis, business is
able to identify company’s strengths, weakness, opportunities and threats. It helps the
management to formulate their future strategies on the basis of it. For the better understanding
of this concept, Airdri Group is selected which is UK based company and established in 1974.
This assessment covers the social media marketing plan which include the several topics such as
marketing audit, SWOT analysis, Target audience, social media zone and vehicles, action plan,
marketing budget etc. This information helps the managers to make effective marketing plan
which further used to achieve business goals & objectives.
MAIN BODY
1. Executive Summary
Airdri is a United Kingdom based organization which established in 1974 by Peter Philipps
& Peter Allen. The company works across three different continents. This includes basically two
companies. To remain ahead of the market, produce a wide variety of hand dryers and now build
elevator door detector as well as voice system. The gate detection device can sense some sort of
barrier that could be person or something visible through the windows. The door monitoring
system, however, uses the same equipment found underneath hand dryers. In the elevator
industry the Airdri Community is highly competitive (Onishi and Manchanda, 2012). The firm is
now launching first ever jet-hand dryer. It newly introduced hand dryer uses just 200 watts of
machine which seems to be the lowest manual dryer in the market opportunity.
2. Marketing Audit
Marketing Audit is a process that lets companies execute plans, priorities and outcomes in
order to evaluate B2B or B2C marketing. Nonetheless, the company conducts marketing audit
periodically in conjunction with Airdri to learn the exact business condition and recognise the
key competitors of the product. Any and every thing relevant to the company is found through
marketing audit. The organization does a thorough review to determine the relevant company's
internally and externally situation. The organization makes use of SWOT Analysis within
internal analyzes.
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