This strategic marketing plan explores the corporate and business strategies of VIRGIN Group. It discusses the objectives, history, and marketing planning theories of the company. Learn about the importance of strategic marketing and how it contributes to the success of the organization.

The Strategic Marketing Plan outlines the company's marketing goals and how to achieve them. It includes a description of the target market, the company's marketing mix, and marketing budget

Strategic Marketing Plan - Desklib

Strategic Marketing Plan

This case study examines the strategic development of Virgin Airlines, a global airline group founded by Richard Branson. It analyzes the company's complex business model, its emphasis on innovation, and its strong brand image. The study also explores the breadth of Virgin's group activities, its corporate rationale, and the challenges it faces. Finally, it proposes future corporate strategies for Virgin Airlines, including structural and functional strategies.

Strategic Development at Virgin Airlines: A Case Study

This report analyses Virgin Group's resources and capabilities, BCG matrix and diversification strategy. It suggests divestment of certain business units like Virgin Money, Virgin Airline and Virgin Cola. The report recommends changes in management system and suggests diversification into construction of roads in countries like Nigeria through strategic alliances. It also suggests consolidation of some of the similar companies of Virgin to cut down overheads and provide customers with a more varied service range.

Hartpury University and Hartpury College

Leadership Management

Entrepreneurship

Statistics and Probability

Analysis of Virgin Group's Resources and Capabilities, BCG Matrix and Diversification Strategy

Sustainable Textiles

Miami International University of Art and Design

Business Development

Marketing Strategy And Planning Managemnet

Management Practice

Professional Development

Film and Theatre

Music

Materials Science and Engineering

Assignment on Management - Transformational Corporate Strategy

This report focuses on the strategic change management process in Virgin Group Ltd, founded by Richard Branson. It includes an overview of the company, internal and external environment analysis using SWOT and PEST analysis, and recommendations for improving communication and transportation facilities.

Strategy and Change Management for Virgin Group Ltd

This study focuses on the performance, competitive strengths, and strategic plan for Virgin Group. It discusses the areas where improvement is needed and proposes a strategic plan using tools like Ansoff matrix and Porter's generic strategies.

Strategic Marketing Plan

End of preview

Strategic Development at Virgin Airlines: A Case Study

Analysis of Virgin Group's Resources and Capabilities, BCG Matrix and Diversification Strategy

Marketing Strategy And Planning Managemnet

Assignment on Management - Transformational Corporate Strategy

Strategy and Change Management for Virgin Group Ltd

Strategic Management: Performance, Strengths, and Strategic Plan for Virgin Group

Strategic Marketing Plan

End of preview

Strategic Development at Virgin Airlines: A Case Studylg...

Analysis of Virgin Group's Resources and Capabilities, BCG Matrix and Diversification Strategylg...

Marketing Strategy And Planning Managemnetlg...

Assignment on Management - Transformational Corporate Strategylg...

Strategy and Change Management for Virgin Group Ltdlg...

Strategic Management: Performance, Strengths, and Strategic Plan for Virgin Grouplg...

Strategic Development at Virgin Airlines: A Case Study

Analysis of Virgin Group's Resources and Capabilities, BCG Matrix and Diversification Strategy

Marketing Strategy And Planning Managemnet

Assignment on Management - Transformational Corporate Strategy

Strategy and Change Management for Virgin Group Ltd

Strategic Management: Performance, Strengths, and Strategic Plan for Virgin Group