Strategic Marketing Planning for Sainsbury: Environmental Analysis, Objectives, and Strategies

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Added on 2022/12/15

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This report discusses the environmental analysis, corporate and marketing objectives, and marketing strategies of Sainsbury, one of the largest retail stores in the UK. It explores the impact of Brexit and Covid-19 on the company, market targeting and positioning, and the assessment of the 7Ps. The report also covers implementation, control, and evaluation of Sainsbury's strategies.

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Strategic Marketing Planning for Sainsbury: Environmental Analysis, Objectives, and Strategies

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