Strategy, Enterprise and Innovation: Analysis of Sainsbury's and the Grocery Industry

STRATEGY,
ENTERPRISE AND
INNOVATION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION................................................................................................................................7
REFRENCES ..................................................................................................................................8

INTRODUCTION
Strategy, Enterprise and Innovation subjects group are actively engaged in knowledge
and research transfer to the four key areas of research that are business strategy, innovation
management, risk management and entrepreneurship. It mainly focuses on the teaching with up
to date and on applied research which is helpful in addressing the business needs and aiming
close the loop among informed teaching of research and business research which is then able to
fill the potential gap between practice and theory.
J. Sainsbury is second biggest chain of supermarket across United Kingdom. The
company was founded by John James Sainsbury in 1869. Company had its headquarter in
London. 15.3% of market share of Sainsbury in the supermarket sector. The holding company J
Sainsbury Plc has been splits into three division that is Sainsbury's bank, Sainsbury's
supermarket Ltd. Concluding convenience shops and stores and Sainsbury's Argos. The above
report includes the identification of external factors with the key driver of change in the
organization. Evaluating impact of competitive forces which directly influence profitability and
entrepreneurial activities among industry by using Porter's Five Forces. The report ends with
analysation of internal capabilities and resources which is helpful in company for its competitive
advantages.
MAIN BODY
PESTEL Analysis -
Current environment of business which affected the grocery relating industry of UK are
made up of macro and micro environment both. The most common layer is of macro
environment which is consisted of broad factor of environment which impact the all
supermarkets across UK. Many of the Macro factors directly impacts the Sainsbury's and its
rivals so it is very important for the company's management to identify this factors. The macro
level factors are analyzed with the help of PESTEL which are used to access through future
trends in economic, political, social, legal and technological and environment which directly
impacts industry(Aarstad, Kvitastein and Jakobsen, 2019).
Political Factors – The Brexit has an adverse effect on both economic and political uncertainty
and up heal of the UK's economy. The exit of Britain from EWU has caused and drastic impact
on economy that includes devaluation of pound which leads to have a sluggish econo0my along