Strategic Marketing Planning: Corporate and Business Strategy of Asda

Strategic Marketing
Planning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Corporate strategy.............................................................................................................3
P2 Business strategy...............................................................................................................3
P3 History of chosen organisation..........................................................................................4
P4 Asda corporate and business objectives............................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategy is the one which is able to provide a path to achieve the goal and objective of the
business. There are different strategy like corporate strategy and business strategy which is there
going to be discussed in the report. In this, report there is chosen organisation is Asda which is
multinational company and able to provide high quality product with less price. In this, report
there is discussion about the corporate strategy along with business strategy and SMART
objective of the chosen organisation (Ansoglenang, 2018).
MAIN BODY
P1 Corporate strategy
Corporate strategy refers to the highest strategy which is there in the company and having
highest value which is there able to define the corporate overall goals along with direction of the
company that is there required to have in the company. Corporate strategy is the one which refers
to the continuous process and must have the ability to respond in better manner in relation to
changing condition along with surroundings that is market situation. This is the highest strategic
plan in all over the organisation hierarchically. This corporate strategy is there achieve red by the
organisation that is through the strategic management activities. Asda is the company which is
able to make some corporate strategy which can be fulfil and achieved by the organisation after
many year due to having the long term goal of the organisation. This strategy is long in nature
and having result in long term. This is the one which is able to provide long term result and have
the vision directed towards any organisation or company. It is able to help to determine overall
value of an organisation, able to motivates workers and set strategic goals to achieve them in
better manner. Corporate strategy not only set the goal of the organisation but it also defines the
way through which organisation could achiever that goal. This can help to achieve the goal of the
organisation that is set by the corporate strategy (Næss, 2020).
P2 Business strategy
Business strategy is the one in which some objective is set by the organisation which can
be achieved by the organisation. This is also said to be long term business planning in which
there is need for some time to allocate the resources and to make decision that can help to
achieve the objective of the organisation. Business strategy is the one which is there able to set
the short term goal of an organisation that is there in the company which can help the