This report discusses the corporate and business strategy of Asda, a multinational company. It explores the concept of corporate strategy and its importance in defining overall goals and direction. The report also delves into the business strategy of Asda and its role in achieving short-term goals. Additionally, it provides a brief history of Asda and highlights its corporate and business objectives. The report concludes with an analysis of SMART objectives and their relevance to Asda's strategic planning.