Importance of Strategy Marketing Planning in Business

Strategic Marketing
Planning

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY ......................................................................................................................................3
Overview of organisation.................................................................................................................3
Corporate objectives .......................................................................................................................3
Business strategic objectives ..........................................................................................................3
Strategy marketing planning............................................................................................................4
CONCLUSION ...................................................................................................................................8
REFERENCES.....................................................................................................................................9
Books & Journal: ............................................................................................................................9

INTRODUCTION
The corporate world is changing at rapid scale and consists of wide range of businesses
such as small, medium and large. It is critically crucial to examine the market situation so that
strategies are implemented in proper manner (Beier, 2019). Main aim of this report is to understand
the importance of strategy marketing planning within business. Network Critical Solutions Ltd, a
small enterprise and IT firm located in United Kingdom. Entity focuses on manufacturing of
network and deals with vendors that sells the highest quality tools for network visibility etc. It is
expanding its business within US, Europe etc. With employee size of 10 they aims at providing best
services. This report consist of strategy marketing planning, corporate strategy, business objectives.
MAIN BODY
Overview of organisation
Network Critical Solutions Ltd, a small firm located in United Kingdom that deals in
network manufacturing and deployment of networks and other systems. The enterprise aims at
providing of highest quality tool. It is small organisation and its business objective is to extend the
network bandwidth and deliver better services to clients as well as customers. They are also to be
known as TAPs packet brokers that provide total access and visibility across network infrastructure.
They aims at delivering of varieties of products as well as services to achieve higher profits and
revenue. Enterprise has clients base and aiming towards growth and development at rapid scale
(Colton, 2019).
Corporate objectives
These are those type of business objectives that are linked with business as a whole. These
type of business objectives are mostly constructed by superior management. Main corporate
objective of Network Critical Solution Ltd is to develop relations with international clients and
provide them with better network solutions to that client objectives are met at appropriate level
(Goldberg, 2020). It is important for chosen business to focus on these corporate business objectives
so that essential key areas are properly covered as well as accessed.
Business strategic objectives
Business strategic objectives are those which are carried out by company with aim of
achieving mission as well as mission. Strategical objectives are to be viewed as performance goals
for example– Network Critical Solutions Ltd business strategic objective is to be the leading
network manufacturing firm. It is important to focus on such objectives so that benefits are achieved
and resources are used in efficient manner.