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Strategic Marketing Planning for TESCO

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Added on 2022/12/09

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AI Summary

This report discusses the strategic marketing planning for TESCO, a British multinational retail store. It covers topics such as environmental analysis, corporate and marketing objectives, marketing strategy selection, market targeting and positioning, and assessment of the 7 P's. The report also explores the impact of lockdown and BREXIT on TESCO's marketing plan.

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Strategic Marketing Planning for TESCO

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