Strategic Marketing Planning

STRATEGIC MARKETING
PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK ............................................................................................................................................................3
Above corporate tactic............................................................................................................................3
Overview of Business strategy.................................................................................................................3
Concisely provide history of Apple..........................................................................................................4
Business and corporate objectives ..........................................................................................................4
Usage of marketing theory to achieve venture objectives of Apple........................................................5
CONCLUSION...............................................................................................................................................7
REFERENCES ................................................................................................................................................8

INTRODUCTION
Marketing planning is defined as procedure that encompasses varied activities in term of
analyzing current situation relate to market and information about advertising opportunities,
choosing target customers, forecasting, identifying marketing objectives, etc. It also define as
starting point of all promotional and venture activities of a company. This term covers varied
activities along with above, which provides several benefits of organizations in different terms.
The current assignment will be based on Apple, which falls under list of aggressive growth
organizations in the world. The study will explain corporate and venture strategic objectives and
define use of relevant marketing theory.
TASK
Above corporate tactic
Corporate strategy-
A corporate tactic entails a well-defined, appropriate and long term vision which a
company like Apple set, to generate corporate value and encourage existing workforce to
increase their productivity which in return increase sales of brand and allow individual person to
achieve set aims (Feldman, 2020). It includes corporative actions with aim to reach at global
level and to achieve business objectives while gaining a competitive benefits. Corporate
strategies is considered as continuous procedure for example, STP and market entry, which
needs a constant attempts to engage venture investors with company for longer period and also
motivate them to trust firm with their money, thereby maximizing equity. It may pertain to
several aspects of company, yet tactics that most companies utilize are product differentiation
and cost leadership. Many firms in recent time are using corporate strategies to define their
vision and mission statements to outperform their competition.
Overview of Business strategy
A venture tactic is defined as set of all major decisions that management may take to
obtain desire outcomes in term of increasing sales, and customer base, which is quite essential
for any brand to maximize (Business Strategy, 2021). Individual action in this kind of set may
use to compete successfully within specific market, where a company like Apple has operated its
business in effective and systematic manner by using key resources, which provide benefits in