Managing International Trade: Challenges and Strategies

MANAGING
INTERNATIONAL
TRADE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Background of the company........................................................................................................1
Critically analysis of the international trade issues that effect the business decision .................4
Recommendations for the remove of challenges.........................................................................7
Implementation of the plan .........................................................................................................8
CONCLUSIONS .............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Managing international trade means exchange of goods and services across the
international borders or the territories for the need or want of the goods and services. Trade
represent means significant share of the Gross domestic product in the international trade which
is existed in the economic, social and political importance which is rise in the given centuries. It
is the complex process for carry out the domestic trade, it included various factors between many
nations for complete the factors like currency, government policies and judicial laws for
influence the market trade. In this there is the facilitation of the growth in the international trade
is specify for publish the statistics on international trade (Bodeau-Livinec and Giorgetti, 2018).
This report is based on the company name Airdri Ltd, it is the group which is founded in 1974 by
the business partner Peter Phillips and Peter Allen for both experienced and entrepreneurial
engineers. At the time of the advancement they manufacture the hand drying machines which is
generally used in the wash rooms. In this report there is the description of the international trade
which is used by the company for the expansion and growth. There is the explanation of the
problems also which is faced by the organizations.
MAIN BODY
Background of the company
Airdri Ltd is the manufacturing company which is operating in the three continents for
developing the new technologies that help in keep the hand dryer for the elevator door detection
and speech systems in the ahead of the competition. There is the proper track record for the
creative thinking which is very difficult for finding the connection between the hand dryers for
the elevator doors. It is the British company which is encompasses of two company which is
specialise in the design and manufacture of the hand dryer in the infrared technology that unites
in the bedfellows for the operations director. There is the use of the detection units for the body
and wheelchair. Alirdri has been existence for over 40 years which is founded in 1974 which is
used by electrical and mechanical engineers for identified the gap in the hand drying market for
highly reliable and for efficient hand dryers. In the market they look for the new technologies
for making the automated sensor technology. They launch the new look website in January 2014
which is designed for the customers and distributors (Ghosh, Jha and Sharma, 2020). They also
develop the development programme for unveiled at ISSA interclean Amsterdam in May 2014.
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there is the celebration of the celebratory event for making customers and distributors during the
Interclean Amsterdam. In the ongoing investment for the research and development which is led
by the new management of the Airdri new managing director Bruce Phillips for the strong
engineering background.
They offer various deign according to the need or demands of the customers for meeting
the strategic partners for sustaining the high usage or quiet, contemporary dryer is very
compliment for the stylish washroom facilities. There is inclusion of the ranges which included
Elite, an Ultra slim, wall mounted high performance for the modern washrooms. They appoint
the skilled team which held responsible for the infra red detection systems. It is committed to the
on going growth for both the businesses. In simple terms they want to expand their business in
the Mali which is the landlocked country in the West Africa, it is the eight largest country in the
Africa which help in just cover the area of the 1240,000 square kilometres, the population
strength in this city is 19.1 million. In this there is the population was estimated under the age of
25. With over the 40 years experience for the design and manufacture of the Warm air hand
dryers for reliability and reduced the energy consumption for the sound levels which become the
synonymous features for the brand. There are four products in the Airdri Product range which
have been awarded for the UK Noise Abatement Society's Quiet Mark, for the reduction in the
noise in the mind of the customer. They offer the various products for the designed user and
comfort which is based on the low energy consumption, longevity and reduced noise and ease of
the services. Their range is based on the custom made for the requirements of the strategic
partners. It is the hair dryer which is very comfortable in every environment. They want to
expand their business in international markets for increasing the base of the market and increase
the revenue of the company and their image in the minds of the customers. There are various
types of products is manufactured by the company for different use which is use for the different
washrooms like Airdri classic+Mkll, Airdri Quad, Airdri Quartz, these all product dry the hand
in less than 15 seconds suitable for the traffic areas, in this they offer the service very fast and
easy in just three minutes for the lifespan of the six times other than the fast dry hand dryers
(Grosse and Meyer, E., 2019).
Airdri wants to expand their business in the Mali which is the international market and is
there is the less industry is open there which help the company in making the strategy for the
business plan at the local operations, it is important for making the strategy for making the
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