Strategic Marketing Planning

Strategic Marketing Planning

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Strategic marketing plan theories...........................................................................................3
Ansoff Matrix in relation to TESCO......................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic marketing plan is that kind of process which is been used for setting of goals
and objectives which makes analysis of both internal and external business factors which is used
for planning, implementing and tracking progress in more effective manner. The process helps in
binding of processes together through contributing upon success within business. These
strategies mainly focused over covering of those aspects which is related to managing activities
that is related to business. The main motive of this strategy makes evaluation of all factors
possible. Organization taken within the file is TESCO which a multinational company providing
groceries and general merchandise. Scope of these strategies is wider as it covers various aspect
that is related to business. This file is based upon 4 P's of marketing and Ansoff matrix in
relation to TESCO.
TASK
Strategic marketing plan theories
Seven P's of Marketing Mix
In this seven P's of marketing a framework is developed which is been used by an
organization upon managing of marketing activities and strategy. Under seven P's there are four
main things covered that is based on product, price, place, promotion, people and physical
evidence. Further the strategy helps in making an organization aware about those practices which
helps in analysis of various factors present within an organization. The analysis is done in
relation over TESCO that is as follows:
Product: In this product that has been launched for selling within market is been
explained about with features, advantages and benefits. Further product is been enjoyed over
buying of goods and services. Under it marketing is been done through making needs and
demands of customer understood. In relation to TESCO, it uses this in order to procure a new
product which will help it to build strong customer base. Also, quality of the product is an
important element which is taken into consideration by it (Thrassou, Vrontis and Bresciani,
2018).
Price: This is one of the most important part which is to be used within an organization
in order to sell its product within market among various segments of it. Pricing strategy used
makes product and services reach to customer with easy and effectiveness. Under it price is been