Introduction to Marketing: Tesco's Marketing Mix, SWOT Analysis, Ansoff Growth Matrix, and Digital Marketing

Introduction to marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing and 7 Ps.....................................................................................................................3
SWOT analysis...........................................................................................................................4
Ansoff growth matrix..................................................................................................................5
Digital marketing........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is defined as process of creating, delivering, communicating valuable goods to
customers within specified time period. Further, present report is based on Tesco that is well-
known largest food retailers in various regions. Moreover, the report will explain in detail
various concepts relating to marketing along with analysing detailed marketing mix for quoted
firm through using various examples. Also, internal factors affecting the business will also be
identified through conducting SWOT analysis so that certain weakness might be overcome easily
by the firm. Moreover, to analyse certain growth strategies for quoted firm ANSOFF matrix will
also be presented for better understanding of the working operations of the firm. Furthermore,
significance of digital marketing in improving the effectiveness of quoted firm will also be
discussed. Lastly, impact of digital marketing on performance and growth of Tesco will also be
covered under this report in detail.
MAIN BODY.
Marketing and 7 Ps
Marketing refers to specific activities that are undertaken by company to promote or sell
various products or services. Moreover, marketing activities includes advertising, selling and
distributing goods to variety of consumers on large scale (Bala and Verma, 2018). Also, all the
marketing activities that are undertaken by any company aims attracting potential customers
towards the company products or services so that greater revenues may be generated in the
future.
Marketing mix of Tesco.
Marketing mix refers to set of actions that are taken by any firm to promote its brand or
its products in the market. Moreover, this mix consists of various Ps that are described as
follows:
Product: It is defined by variety of products that are sold by the company. In context of
Tesco it can be said that it sells deals in variety of product line such as clothing, food, cosmetics,
stationary and much more (Eckhardt and et.al., 2019). Thus, it deals in range of product
categories depending upon the needs and wants of the customers.
Price: Based on the pricing strategy various companies goods are sold among the
customers. Also, all the company tries to maintain low prices of goods without compromising on