Strategic Marketing: PESTLE Analysis of Pollution Eating Cycles in Canada

Strategic marketing
Strategic marketing
Name of the University
Name of the student
Author note

1Strategic management
Executive Summary
The purpose of the paper is to evaluate the concept of staregic marketing while analyzing case
study. The case study gives an overview of the product name pollution eating cycle. The paper
conducts a Pestle analysis of the country Canada in line with the new product. The paper gives a
thorough knowledge of the influence of the factors on the business sector of the country.
However, the paper prior to the pestle analysis states the advantages of PESTLE analysis and
that the framework brings benefits to the customers. Towards, the conclusion the paper gives
suitable recommendations for the issues and challenges identified PESTLE analysis.

2Strategic management
Table of Contents
Executive Summary.........................................................................................................................1
Sound theoretical and conceptual perspective of PESTEL.............................................................3
Sound examination of PESTEL factors that the company will need to consider............................4
Political factors............................................................................................................................4
Economical factors......................................................................................................................5
Social factors...............................................................................................................................6
An effective practical foundation, which makes management recommendations...........................7
Social media marketing...............................................................................................................7
Traditional way of marketing......................................................................................................7
Event organization.......................................................................................................................8
References........................................................................................................................................9

3Strategic management
Sound theoretical and conceptual perspective of PESTEL
In order to analyze the macro-environmental factors that have an impact on business, the
PESTLE is the most useful framework. In respect to that Killeen, (2018) opines that by
conducting an analysis through PESTLE model, the major influential factors are identified while
evaluating the impact of the factors on business. Thus it is considered to be one of the most
effective tools of marketing. The Political, Economical, Social, Technological, Legal and
Environmental factors are evaluated in PESTLE analysis while giving a clear overview of the
environment that controls the business of a company.Gupta, (2013)is of the opine that PESTLE
analysis helps the strategy makers understand that which factors are in favor of the company and
which factors need immediate attention in view of further growth of the company. However
Hillson and Murray-Webster, (2017) argues that PESTLE analysis determines the future actions
of the company while keeping the impact of the factors in mind. To be more specific, when a
company uses a new product or expands its business, the marketers conducts analysis through
the framework of PESTLE. By analyzing the controlling factors, they have a clear understanding
of the factors(Zalengera et al. 2015). For example, through PESTLE analysis, the marketers
obtain knowledge whether the political condition would be suitable for the upcoming product or
the political condition of the country will bring benefits in which the company plans to expand.
Moreover, Pestle analysis gives helps to obtain a deeper understanding of the business (Rastogi
and Trivedi 2018). It is such a useful framework which assists the company to gain competitive
advantages to a greater extent. In accordance with Ho, (2014), the major benefit that businesses
receive from PESTLE analysis is that it identifies the major threats in terms of external
environment.