Strategic Marketing Presentation Analysis

The assignment requires students to prepare and assess the overall strategic marketing of one of four given businesses (Pak n Save, Countdown, Air New Zealand, or Jetstar). The student needs to discuss the company's background, mission, competitors, positioning strategy, and provide a brief overview of the major competitors. The presentation should be persuasive, well-organized, and include relevant references.

Strategic Marketing Presentation
Page: 1 (200-250 words)
Task:
Prepare and assesses the overall strategic marketing of ONE of the following businesses:
Pak n Save, Countdown, Air New Zealand or Jetstar. For you chosen business, discuss the
following in your presentation:
1) Background of the company
2) Overall mission and strategic direction
3) Brief overview of the major competitors and how they differentiate themselves
4) Positioning strategy – how is the company currently positioned in the market place?
You will be marked primarily on your relevant content; however marks will also be awarded
for persuasiveness and overall presentation.Please ensure you have a brief introduction and
conclusion. Please state at the end of your presentation or show a list of references used.
Marking Guide:
Excellent Very
Good Good Fair Poor Max
Mark
Mark
Awarded
Topic: Relevant strategic
tools chosen to discuss the
case, interesting approach
that is appropriate to the case
20-17 16-14 13-12 11-10 9-0 30
Content: Informative details
about the case; ideas well-
supported
20-17 16-14 13-12 11-10 9-0 30

Persuasiveness:Case is
well-argued and discussed,
critically assessed
20-17 16-14 13-12 11-10 9-0 20
Structure: Effective
introduction and conclusion.
Well organised, message is
clear, consistent
10-8.5 8-7 6.5-6 5.5-5 4.5-0 10
Presentation:Overall
presentation - dynamic,
creative, relevant references
10-8.5 8-7 6.5-6 5.5-5 4.5-0 10
Total Marks 100
Comments
Dear Students,
Plagiarism is using other people’s ideas without acknowledgement and is a very serious offence.
The following table gives some examples of plagiarism:
Types of Plagiarism Description
No references  Paraphrasing not referenced.
 Quotes not referenced.
Incorrect referencing
 Quotes presented as if they have been paraphrased.
 No quotation marks.
 Not all quotes or ideas are referenced.
Ghost writing  Another person writes part or whole of the assignment.
Copying
 Work copied in whole or in part from another student, with or without
the other student's knowledge.
 A student whose work is copied, knowingly or unknowingly, in part
or in full.

Recycling  Submitting the same assignment more than once, with or without
alteration, for the same or another course/module.
Students who are found guilty of plagiarising will be severely penalised. Possible penalties include
a zero mark for the assignment, a fail grade for the module, having to re-enrol in the
course/module, the award of demerit points, and expulsion. If you need clarification about
plagiarism, please see your lecturer, the Study Skills Advisor, or your Academic Head of
Programme.
Note also:
1. Referencing of books, articles, websites, etc., must be in accordance with the APA system.
This will be explained to you by your lecturer.
2. The purpose of assignments is to test students’ understanding and application of module
material, not to test language skills. You may not get other person, not a team member, to
grammatically correct or spell-check your group assignment, but you are allowed to check
your own spelling using spell-checking software or with your group members.
3. Discussions with students outside your group are both allowed and encouraged, but the
actual content of an assignment should be 100% your own work. This means you may not
ask anyone else outside your team to help write your group assignment.
4. You must keep all early drafts of your assignments until your completed assignment has
been marked. Lecturers can ask to see these early drafts prior to finalising the final mark.
5. You are required to complete the Group Member Contribution Form, scan it and attached it
electronically to your assignment before you upload your assignment in Moodle. If
submission is by paper copy only, attached the completed form to your paper copy
assignment before you submit it.
6. Lecturers may have additional requirements or expectations that will be explained in class.
7. Quotations should be limited to a maximum of 10% of your assignment and should be used
to support your own ideas, not as a substitute for original work.