Strategic Marketing

This content discusses various aspects of strategic marketing, including different marketing strategies, their impact on the company's economic value, the role of marketing in past, present, and future, the transformation of marketing in the digital world, and how companies anticipate future customer needs.

Running head: Strategic Marketing
Strategic Marketing
Name of the Student
Name of the University
Author Note

1
Strategic Marketing
The topic markets and marketing strategy seem to very interesting to me as in this I could
learn various aspects of market and I am eager to know what are the different marketing
strategy which is used by the company and the business organization. In this topic I will able
to learn how the company manage its product marketing and how they select the right
strategies for their products. The first thing which I had learn in this topic is how the
company sets it mission and goals of the firm. This topic gave me a detailed explanation of
segmentation to fragmentation. This taught me that to success of the marketing organization
is solely depend upon the product and services which the company offers to the customers.
The social reason which is there in marketing is to satisfy the needs and preferences of the
customers. Marketing is long term process and to see its result the company have to wait for
long run and in short time the company will not able to meet the require result. I have learned
that each products add some economy to its organization and each organization realizes its
economic value by its product. To move forward I will do more research upon this topic and
will try to evaluate how and why marketing strategies change bring a change in the economic
value of the company and how change in one line of product can change the position of the
company in the market. My actions regarding this will be will check more information upon
this topic and also we will try evaluate by taking some live example so that it will give a clear
picture of different market and strategies which are made by the company in regards with the
markets.
The role of marketing in all the three time that is past, present and future sounds interesting to
me as in this I will able to learn about the roles which marketing is playing from long decade
and how it has change with change in time and market structure. This will help me to learn
how the marketing roles had adapt the changes in different economy and in different
business. As the paper deal with different issue in the business which directly affect the
marketing strategies and how in the failure in the past marketing methods can be see and

2
Strategic Marketing
rectify for future purpose. The real objective of this article is to show how the marketing
concept had been evolve in the British industry and how it going to adopt the coming
economy in the country. I have learn from this paper about different issue which the business
face and how to adopt them in the marketing strategies of the company. Such issue likes
Internationalization of the business, Customer demands, No market growth and Time-based
competition. The challenges show about the industry and it should re-evaluate and restructure
the way in which the marketing is suitable for the company. It also have say about how the
market will respond to the business environment and how it will adopt the changes. As I will
go forward I will see all the issue which the business and how it affects the marketing
strategies and will also check how the marketing strategies check the performance of the
company. The more actions which I will take is will check more about the marketing role and
how it adopted in the business of the company. I will know more how the company and
individual fulfil their mission and vision in respect of marketing of the product.
The third article which deal with the transformation of marketing in to the digital world also
gave me so much to learn as I was expecting that in this topic I will able to learn how the
marketing is adopted in the era of technology and how the company make it part of their
system. This topic will teach me how the company adopt changes in their marketing process
and shift their entire process in the digital world. The paper gave a knowledge that how the
marketing process of the company is able to satisfy the strategic decision of the company and
it help to take the necessary decision regarding the market structure. The issue which the
marketing faces as marketing department plays an important role in the organization structure
and it help the company to achieve its objective but if the marketing department is unable to
do the market research process than it will directly affect the performance of the company
and even the company will able to incur huge loss and it can even affect the brand value of
the company. The more finding which I will do in this topic is how the company manage

3
Strategic Marketing
such issue and how they overcome the issue which is faced while implementing the market
strategies in the business of the company. The next step and action which I will take is how
the environmental factor affect the marketing strategy as it I recent year it is seen that the
traditional way which the manages used to find the opportunity and other details is not
working in the new and competitive environment so how the managers will implement the
changes in their old ways of marketing and how they will increase their emphasis strategic
role in the business of the company.
The last article which is based upon the future needs of the customer this topic looks
interesting to me as in this I will able to learn how the company decide about the need and
preferences of future customer and in which parameter they make such assumption as how
the company make such decision that what will be needed by the future generation and they
make strategy taking that into consideration they make their vision and mission and apply
those in their strategic management tools. So the paper helped me to know that neuroscience
is a method which is applied by the company in their marketing strategies so that it can know
the needs of the customers. This process help the company in to two ways that it improve the
current market of the existing product in which the company is dealing and it also tell them
an insight that how the new product will do in the market as this feedback help the company
to know more about and can bring changes in the product design of the company. The
forward method will I will do in this paper will be I will consider consumers preferences
through the choice of their products. The method are done for the choice of the product by the
customers may be changed in the decision making process as when the customer does not
have the purchasing power than it will not able to purchase the require product of the
company. The next action which is been taken by me is to check how the company manage
their existing as well as new product and what are changes which is done by the company in
their marketing strategies regarding the new product. I will check how the new product which

4
Strategic Marketing
the company have found in the method will last as per the needs of the customers and how
they manage in their marketing strategies.
Bibliography
Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson
Australia.
Baker, M.J., 2014. Marketing strategy and management. Macmillan International Higher
Education.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Cacciolatti, L. and Lee, S.H., 2016. Revisiting the relationship between marketing
capabilities and firm performance: The moderating role of market orientation, marketing
strategy and organisational power. Journal of Business Research, 69(12), pp.5597-5610.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Fahy, J. and Jobber, D., 2015. Foundations of marketing.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Lusch, R.F. and Vargo, S.L., 2014. Evolving to a new dominant logic for marketing. In The
Service-Dominant Logic of Marketing (pp. 21-46). Routledge.
Mullin, B.J., Hardy, S. and Sutton, W., 2014. Sport Marketing 4th Edition. Human Kinetics.
Zeriti, A., Robson, M.J., Spyropoulou, S. and Leonidou, C.N., 2014. Sustainable export
marketing strategy fit and performance. Journal of International Marketing, 22(4), pp.44-66.

5
Strategic Marketing