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Business Researchs Methodology Assignment

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Added on  2020-05-11

Business Researchs Methodology Assignment

   Added on 2020-05-11

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Running head: BUSINESS RESEARCH METHODOLOGYReflective Journal on Advantages and Disadvantages of Social Media in BusinessStudent NameUniversity nameAuthor Note
Business Researchs Methodology Assignment_1
BUSINESS RESEARCH METHODOLOGYIntroductionThe world of today is a world driven by the social network and we experience itspresence in our lives every day. This realization actually helped me to decide my research topicwhich is ‘The Advantages and Disadvantages of using Social Networking in Business’. The roleof social network sites in business operations cannot be ignored. I primarily focused on thebusiness organizations’ use of social networking sites as an effective strategic tool and how it ishelping them to enhance and expand their business. Focusing the specific area I framed myresearch objective. My mentor helped ad guided me throughout the journey and helped merectify the problems. I wanted to investigate how social network sites are used to develop thebrand value. I was also concerned about how the consumers are engaged through the SNS tocreate the brand awareness. Value of the ExperienceLike any other useful research project, it was not just my personal interest of gatheringknowledge I considered other research scopes as well. I explored the disadvantages oforganizational use of social network sites that are affecting the business performances. I alsoprovided empirical data to support the conceptual framework I suggested. The presents scopesare making the project valuable but the future scopes will increase its value in a significantmanner.
Business Researchs Methodology Assignment_2

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