Strategic Marketing: Introduction, Product Explanation, Market Growth, Segmentation, Targeting, Positioning, Marketing Mix

STRATEGIC MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
1:A thorough explanation of the improved or new services or products....................................3
2:Market growth of the product .................................................................................................4
3:Segmentation, Targeting and positioning ...............................................................................6
4:The elaboration of marketing mix elements:...........................................................................8
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic Marketing is a process of identifies the need or wants of customers so that the company
able to achieve its target market and implementing the competitive strategy that provide the long
term goal. This approach is forward looking and very dynamic in nature so that the organisation
able to change its strategy accordingly that persist in the marketplace. The report focuses on new
business plan of introducing the eco-friendly pen in the market with the unused materials and
utilize it wisely. The report further elaborate about the fresh or modified goods or services and
also discuss the market trends along with the main competitors with its rank in the market.
Moreover, report also explain about the hurdles or opportunities in the context of ethical or social
matter and the Segmentation, Targeting and Positioning mainly involve the psychological or
geodemographic. Further, the 7 Ps of marketing mix is explain in brief and lastly the
interrelationship between various department, the internal marketing role, the materials or
capabilities necessary for the chosen marketing strategy.
1:A thorough explanation of the improved or new services or products.
Over the many years, there are different products in the market that company not only brought
as per the demand arise but the improvisation is also done in existing products. The main
concentration is about focuses on the environmental factor if an individual is planning to produce
any products or services in the global economy. The innovative idea of bringing the Green Pen
which is specifically made from the recycle materials or paper in the market so that it may at
least create the awareness about the environment among the people. The reason behind
introducing idea regarding the green pen is changing the way of learning to move forward and to
level up work in every sector like education, offices etc.(Han, “and et.al” 2018)
There are already a lot of pens in the market that company try to make the improvisation and
bring more creative ways to present for the audience, but with the improved technology there are
more chances of degrading the surroundings because society is now showing more concern about
the environment with a sustainable living. While going for a green word that often used in the
conversation but never pay much attention to it, so through the eco-friendly pen it provide the
suggestions of a new way of energy saver and upgrade the old materials into more useful way.
The world is already invested in millions of funds in order to 'save the planet' (Haber, “and et.al”
2018). How can a single pen can help in changing the thoughts in bringing the huge difference in

the view of society and how it can advantages in earning more profit in the business while
becoming environment-friendly? There are lot more benefits of a green pen for a company and
being more sustainable.
Its very necessary for any business to make the best impact in the views of the folks. Therefore,
this is the crucial time to go ahead and advertise that business is ozone-friendly. It is also a
perfect way of promotion used by business as a marketing tool because of their low cost and very
handy while being use, its not only present a sense of empathy but also show that company is
thinking about the environment and cares about the planet while being able to do long-term
planning and goals (Alamsyah, Syarifuddin, and Mohammed,2018). The strong customer base is
the need for any new business in the market so if people know about the business that it uses
environment-friendly products hence, it creates a positive impression and help to attract more
customers in the long run.
Building own convention artwork with taking initiative of introducing the Green pen is a great
way to make mark in the views of the customers and remembered for a long time. While in the
event, its also a great way of conversation while discussing about this topic for instance, if
showing the attractive looking pen to audience, it will surely create more interest and curiosity
among the audience and worth a compliment at the end. This will definitely creates more
opportunities for the company to increasing its brand image and put a great impact by engaging
more audience. At the end, people also love to collaborate or engage with those company who
really care about the global concern; while the business also supported by the government
because the social or ethical responsibility will now become the supreme priority (Dhewi, Putra
and Wahyudi, 2018).
2:Market growth of the product
The idea of green pen is new in the market. The reason behind introducing such eco friendly pen
in market is to utilize the waste paper from used magazines and newspaper. The outer body of
the pen is made from recycled paper but, even though provides good and smooth grip to the
writer (Prabowo, 2020). Currently a few people are well versed with this green pen but in
upcoming years and in future the growth rate for this kind of pens will be high because the prices
is not so high as compared to other plastic pen such as – Parker, apart from this, design of this
pen is attractive along with the weight of this pen is very light, these are some key features of
this green pen which will make it trending in near future as this pen has attracted many schools