Marketing Essentials: Strategic Marketing Plan for Marks and Spencer

Marketing Essentials

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
Covered in PPT...........................................................................................................................1
Task 2...............................................................................................................................................1
P3. Differentiate the way in which different organisation implies marketing mix to marketing
planning process to accomplishing the objectives......................................................................1
Task 3...............................................................................................................................................4
P4. Construct the Strategic marketing Plan................................................................................4
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In competitive marketplace every business wants to explore and attain their competitive
advantages for long term sustainability. In this situation marketing plays an important role
towards organisation for promoting, manufacturing, advertising, distributing of product and
services to compete within competitors. Marketing also assists to expand the business by target
right customers for their product that effectively utilisation through marketing mix strategy.
Some of action plan consider by marketing guidelines refers as discipline manner the process of
accomplish towards business organisation.
As in report, the organisation selected Marks and Spencer where it is major British
multinational retailer within headquarter in London, England. It specialists in selling clothing,
home products with high quality of product. In this report, the following topics are highlight on
roles and responsibilities of marketing functions (Al Badi., 2019). Department coordination
within marketing team and vice versa to accomplish task. To discuss about marketing mix for
gathering information retailer companies for understand their overall brand specification. To
construct strategic marketing plan for elaborates company mission, vision and core values to
attain high competitive advantages by reflecting new product differentiation.
MAIN BODY
Task 1.
Covered in PPT
Task 2.
P3. Differentiate the way in which different organisation implies marketing mix to marketing
planning process to accomplishing the objectives.
The marketing mix address about to implement set of action plans through strategic way
for company perspective as it uses through product brand in market (Avila-Robinson and
Wakabayashi., 2018). It derives about four major Ps product, price place and promotion but for
further explanation people, process and physical evidence where it generates overall information
about specific specification. Similarly in below there is detailed analysation about marketing mix
for Marks and Spencer and Tesco where these two are retail base venture as per product basis:
Basic Marks and Spencer Tesco Plc
1

Product It believes in eco friendly where good and
fair trade product and hence towards work
ahead where they successfully accomplish
that involves variety of product in
competitive market place (Balis, 2020).
Product and services are divided in gender,
taste and preferences basis. Stationary,
textiles, beauty, kids wear, toys, furniture
and flower are these product to deliver by
Marks and Spencer. Overall products are
counted as higher quality within effective
branded material to use by people that
provides highly satisfaction.
Tesco is well known retail
business at globally sells variety
of product including food,
clothing, stationary, cosmetics,
electronic and financial services.
It sells product from great brand
is almost where overall product
line. They has manufacture own
product in which it creates
demand in competitive market.
Therefore, it is worth
mentioning where availability to
allows different range of product
categories to visits customer .
Price The prices of Marks and Spencer are quite
expensive as their revenue is generates
approx 10,622 million pounds respectively.
As company owns their own brand value
and they mainly approach upper class
section of society. The product are
important perceives value of money that
because of diversified range that easily
convince and high quality of product that
presumes towards higher quality. Marks
and Spencer is mainly adopted a dynamic
pricing policy that enhance due to off
seasons, festive seasons and other seasonal
times it offers to having customer. It able to
clear up old stock for other incentives helps
The pricing strategy which is
opted by Tesco company is Cost
leadership. The reason to assort
this strategy for maintain the low
price possible product and
services without any
compromise with quality
(Diaconescu., 2020). Tesco
mainly highlight to indicates
about economics of scale and
approach work continuously
with having supplier to make
major against discounts.
2