Integrated Marketing Communications for Colcci

STRATEGIC MARKETING

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 CONCLUSION
 REFERENCES

INTRODUCTION
Integrated marketing communications refers to various tools and techniques that
can be used for marketing of the products or services. Such as direct
marketing, social media marketing, print media advertising etc. So that, it
will an organization can communicate the message to the targeted segment
of buyer (West, Ford, J. and Ibrahim, 2015).
 The presentation will be based on Colcci. The company belongs to Clothing
industry and offers clothing items for women and men. The presentation
will outline various marketing communication methods that can be used by
the company.