Strategic Marketing: PESTLE Analysis, Market Entry Modes, Market Segmentation and Targeting

STRATEGIC MARKETING

EXECUTIVE SUMMARY
Due to high competitive market, today every business want to enhance their
performances in different areas of the world. In this way, new services that is Club Membership
Card to loyal customer enhance at workplace of Romania by Qbic hotel. They are assessing
whole market to determining their performances at workplace so that business can take to make
profits at workplace. Report analysis external part of the market so that the company measuring
their performance to attain profitability at workplace. Further, porter generic strategy
demonstrate effective results to analysis organization performance and outcomes for ascertain
results and performance.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1. PESTLE analysis within Romania market...............................................................................4
2. Three modes of market entry and recommend most appropriate one......................................7
3. Concepts of market segmentation and targeting......................................................................9
4. Porter's generic strategy.........................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................17

INTRODUCTION
Strategic management determines various element in which the company can make
effective results and outcomes at workplace. It is very important to determine high profits and
revenue at workplace (Haimes, 2015). In this aspect, different activities are ascertain at
workplace through every business will achieve their competitive advantages at workplace. There
are different types of marketing element in which organization can take roles and responsibility
to deals with different situations. Present report is based on Qbic hotel which is SME
organization in UK market. They are providing different types of hospitality services in various
parts of country. Now they want to increase their operations through establishing market in
Romania. In this aspect, they are demonstrating element which assist to make profits and
outcomes at workplace. For establish operations in new market, report covers PESTLE analysis
which create impact on the business performances when they are enter in new place.
Furthermore, it also includes market entry strategy through the business will achieve competitive
advantages at workplace. Moreover, it demonstrate Porter generic strategy through the company
can easily expand their operations in new areas.
MAIN BODY
1. PESTLE analysis within Romania market
In order to enhance operations and services within the Romania market, PESTLE
analysis create impact on the business operations in effective way. It demonstrate external factors
within the new market that create impact on the business performances which expand operations
and outcomes in the positive element (Nong, Sun and Li, 2013). This analysis examine impact on
Qbic hotel performances when they are introducing their new service within the market. The
company can establish their operations to make effective results through determine new services.
They can enhance operations through establish service Club Membership Card to Loyal
Customer (Bhattacharjee, Roy and Bandyopadhyay, 2015). There are various factors which
create impact on the performances that are as follows:
Political factor
Within the Romania market, there is multi party domestic system, so that it create major
impact on the business performances (Lee, Son and Park, 2013). Political party charges very
high taxes so that Qbic hotel need to follow all rules and regulations. In this way, they can easily
capture the whole market through analysis business and profits. Due to high taxes, the company