Strategic Marketing: Tesco Competitor Analysis, SWOT, PESTLE, Customer Analysis, Key Objectives

Strategic
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Marketing....................................................................................................................................3
Market size and trend data..........................................................................................................3
Competitor Analysis/ Pictures.....................................................................................................4
SWOT TESCO............................................................................................................................4
SWOT LIDL...............................................................................................................................5
PESTLE.......................................................................................................................................5
Customer Analysis/ table Stakeholder........................................................................................6
Key Strategic Marketing Objectives...........................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic marketing deals with the planning, creating and executing the managerial actions to
satisfy the demands of the market. It is the road map of the targets and aims for the management
and how it will get attained in the competitive field of the area. It will support in understanding
the present trend of the marketplace and will lead to produce the quality and exclusive goods to
meet the requirements and demands of the consumers (Bagheri, Eslami, and Ghaderi, 2021).
The management consider in this report is Tesco. It was established in the year of 1919 by Jack
Cohen in the London. The following report covers the market size and trend data, competitor
analysis, SWOT Analysis, PESTEL Analysis, customer analysis, key strategic marketing
objectives.
TASK
Marketing
Marketing is the promotion of the managerial goods and facilities to the orientated target
consumers and customer. Tesco are the leading brand and dealing with their consumers in an
effective way by which they will be efficient to coordinate them.
Market size and trend data
Market size of the Tesco, functions at 4,008 outlets in the United Kingdom and the
Republic of Ireland involves various term of the franchise stores. The number of outlets have
been maximising since 2013. The management have an effective maximisation in number of the
store in 2015 with 250 more outlets that are compared to the past financial year.
Market termed as a place where the management can work on regular basis with effective
managerial functions and actions (Chat, 2021). Hence, it is important to measure the marketplace
in various manner like market trends.
Key Market Trends
As there are several sort of market trends that supports to measure the global marketing situation.
It follows various sections of these marketing trends in respect to measure the new goods of
Tesco management that are as follows -
 Social Media Stories – It is termed as a current trend of content merchandising. The
stories of social media will get trendy among consumers as because of this, it will be easy