Strategic Marketing - A Case Study on Tesco

Strategic Marketing

Table of content
 Introduction
 Market Size
 Competitor Analysis
 Macro and Micro economic factors affecting organization
 Customer Analysis
 Stakeholder Analysis
 Conclusion
 Reference

Introduction
 Strategic management assist organisations in setting their
objectives and analyse their procedures which help them in
competing in better manner.
 The internal structure of an organisation is identified and
strategies are formulated in order to overcome difficulties.
 This report is based on Tesco which is founded in 1919 by
Jack Cohen and headquartered in London, UK.

Market Size
 Tesco have covered large market area and have their stores
in five countries of Europe.
 They are one of the leading organisation in the retail sector
which provide higher quality of product and services to their
customers.
 Over all twenty seven percent of market share of United
Kingdom is effectively acquired by them.