Strategic Marketing: Functions and Models

Verified

Added on 2022/12/26

|2465

|79

AI Summary

This report provides an overview of strategic marketing, focusing on the functions and models involved. It discusses the adaptation and standardization of marketing mix, the CBBE model for brand equity, communication mix and models, and the measurement of success. The report also includes recommendations for implementing strategic marketing strategies. Recommended for students studying marketing or business.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

Strategic Marketing: Functions and Models

Contribute Materials

Related Documents

Strategic Marketing: Functions and Communication

Strategic Marketing: Adaptation or Standardization of Marketing Mix

Analysis of Virgin Atlantic's Entry into the Nigerian Airline Market

Managing Business Innovation

Strategic Marketing: Ford Motors' Entry into the Chinese Market with Electric Bicycle

Strategic Marketing: Standardisation and Adaptation of Marketing Mix