Business Plan for Rowlinson Knitwear

This business plan outlines the objectives, target customers, market analysis, and operational plans for Rowlinson Knitwear, a renowned brand in the UK that manufactures formal garments.

Business Plan
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Contents:
1. Your business and objectives
2. Your skills and experience
3. Your target customers
4. Your market and competition
5. Your marketing and sales plans
6. Your operational plans
7. Back-up plan
8. Supporting evidence (if applicable)
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1. Your business and objectives
Briefly describe your business, outlining the different product(s) and/or service(s) you offer:
Rowlinson Knitwear is one of the renowned brands in UK that deal with manufacturing of formal garments such
as school wear and corporate wear. By looking today’s awareness, quality is more crucial to customers and
they are less sensitive towards the prices, so the company aims to provide excellent quality of products or
services to order to gain large access of customers across the globe. also, the respective firm abide all rules
and regulations and promote health and safety of their staff and various child labour regulations that generate
positive reputation across the globe. The respective firm is planning to expand its business by providing
offerings such as traditional wear and casual wear which gain large access of customers by emphasising more
on quality specification and focus on eliminating errors or defects from products.
Objectives:
Short term (current year):
 To improve communication skills within three months so that an appropriate planning can be made and
also help in decision making and also it aids in avoiding confusions and misunderstandings.
 To have knowledge of advanced technical skills within six months as it helps in increasing the
knowledge base and skills and also help in conducting fast operations in an effective and efficient manner.
 To render effective training among the staff so as to make them capable of handling sophisticated
machines and thus increase the productivity and efficiency at a workplace.
Medium term (next 1 – 2 years):
 To increase the sales by 20% in next two years which in turn boost the profitability as the firm
emphasise on quality specifications which generate maximum number of customers from different parts of the
country.
 To hire potential and excellent candidates and also the roles and also the roles and responsibilities
should be assigned in accordance to their specialisation so that they could work with greater zeal and produce
desired level of output.
 The manager should make long term planning so as to facilitate proper coordination and cooperation
and also it should make judicious usage of resources which saves both cost and time.
Long term (3 years and beyond):
 Rowlinson Knitwear is planning to expand its operation in Australia which is one of the developed
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countries so as to gain competitive advantage across the globe and also maximise the revenue and profit
margin in a marketplace.
 Also, the firm is planning to use new and advanced technology and incur huge investment on machines
which help in conducting fast and smooth operations of business.
 The firm is also planning to bring new and innovative products such as casual and traditional wear so
as to contribute a significant position at a global level and also it ensures to gain sustainable
development in a long run.
Describe how you will use your Start Up Loan and how it will help you achieve these objectives:
Start Up loan can be used for several purposes in a business. It could help in acquisition of sophisticated
machineries and advanced technologies which increase the efficiency and productivity in an organisation. also,
it helps in expanding of business in different country like Australia as it requires land and efficient labour that
help in accomplishment of task. The company purchase products in a bulk quantity from suppliers at credit so
startup loan is required for making payments to them.
2. Your skills and experience
Outline any previous experience, employment or other work that you have done that is relevant to your
business:
I have four years of experience as I worked in field related to sales and marketing operation in huge firms like
ALDI which in turn increase the productivity and profitability within the confirms of retailing industry and also, I
worked as HR assistant in Sainsbury for eight months. These inculcate confidence and determination and
provide me an opportunity to start my business.
Outline any education or training you have had that is relevant to your business:
I had acquired several technical skills and completed my post-graduation in marketing field and also, I
completed my schooling studies in London. I have completed my internship programme of three months in one
of the reputed FMCG company that help me gain several areas of knowledge in sales and marketing that
provide a wonderful experience and allows to gain maximum exposure and increase the knowledge in
marketing operations. This provide a great learning opportunity and help me to make my business to the next
level.
Outline any transferable skills, talents or traits you have that are relevant to your business:
I have problem solving skills and have ability to cope up with pressure and also, I have computer knowledge
such as Tally, Ms Excel and MS Word that help in conducting fast operations of a business. In addition to this, I
am very particular for time management and discipline that help me in completion of task in a very short span
of time. Also, my quick decision making ability and rendering an effective solution to clients help in gaining
customer loyalty and ensure efficiency in a workplace.
Briefly outline any gaps in your skills, experience or qualifications and explain how you will address
these:
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There is lack of proper communication skills which results in misunderstandings among the subordinates and
thus create conflicts. So as to manage such conflict, it is necessary that there should be proper guidance and
division of work among the staff and proper clarity of roles and responsibilities which promote mutual
understandings and also develop a sense of team spirit among them by promoting unity of command in a
respective firm.
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3. Your target customers
Demographic details:
Delete any answers not applicable to you and provide some description as relevant.
Age: Gender: Income: Types: Target regions:
 All ages
The concerned
firm provide
offerings to all
age group of
individuals in a
marketplace.
 Males
 Females
 All genders
The respective firm
provide offerings for
both men and
women.
 £26,000 - £99,000
This range of income
would be offered by
the respective firm.
 Businesses
The respective firm
deal with business
that engage with
buying and selling
of goods or
services.
 International?
The target region
adopted by the firm
is international
region that is
Australia.
How many potential customers do you estimate are in your target regions for this financial year?
In the context of Rowlinson Knitwear, the approximate number of customers that are targeted by the firm is
approximately 10 million in this financial year. This provide a maximum exposure as the respective firm deal
with traditional and casual wears and its fast and efficient services win the hearts of customers around the
globe.
Briefly describe your target customers and any other distinguishing features, expanding on any of the
areas you have already highlighted above:
As the respective firm is planning to expand its operations in Australia and the population in this country is
diverse in nature that emphasise more on quality rather than price. Both female and males all age groups are
targeted. Moreover, the manager has especially targeted towards an international region so as to increase the
brand awareness.
What customer need or problem does your product(s) and/or service(s) address?
The respective firm aims to provide excellent offerings but sometimes there are issues related to sizes or colour
that would create problem for customers.
Explain your approach to pricing your product(s) and/or service(s):
The pricing strategy adopted by Rowlinson Knitwear is competitive pricing strategy as it has to keep the prices
of goods or services low so as to achieve rivalry edge. This increase the productivity and improve the
effectiveness of firm within the confines of clothing industry.
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4. Your market and competition
What research have you conducted to understand your market, including your industry, regions,
customers, competitors?
Delete any answers not applicable to you and provide some description as relevant.
In order to conduct a market research, I have used primary data for collecting information such as
questionnaire or survey. This help in gathering large amount of information that increase the market share. In
the context of Rowlinson Knitwear, the same is presented as follows:
1) How frequently do you purchase the casual and traditional clothes?
a) Once in a month c) Thrice in a month
b) On a particular occasion d) once in a year
2) From where you prefer most convenient to make purchasing of clothes?
a) Online c) In a store
b) Offline d) Malls
3) What is your suggestion regarding the quality of product you received from company?
a) Excellent c) Average
b) Good d) Poor
4) Specify the reason that makes you satisfied and reason for visiting in staff.
a) Quality of staff c) Humble and calm behaviour of manager
b) Advanced technology d) Good environment
5) Which name of brand appear in your closet first?
……………
Competitor 1:
Name, location, website: Average prices:
Name: Pure Planet
Location: Cramer house, Bath, Somerset, United
Kingdom
Website: pureplay.net
The prices of products or services are very high and
also it uses premium pricing strategy in an
organisation.
Strengths: Weaknesses:
 This is one of the reputed brands that use
renewable source of energy and thus create a bright
future in an organisation.
 They make optimum utilisation of resources
which help in achieving sustainable development in a
long run.
 The respective firm provide offerings at low
cost which decline the profitability.
 Also, the concerned firm delay in decision
making which hamper the growth of a firm and affect
the overall performance.
Competitor 2:
Name, location, website: Average prices:
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Name: Charlton Morris
Location: 19-20 Park Row, Leeds, West Yorkshire,
United Kingdom
Website: www.charltonmorris.com
The price strategy adopted by the firm is value based
pricing that emphasise to provide greater value to the
customers.
Strengths: Weaknesses:
 It deals with different segments such as life
science, industrial sectors and many more that
generate maximum customer satisfaction.
 It has strong distribution of network with suppliers
which provide great quality offerings at a reasonable
price.
 The respective firm lacks quality and lead to delay in
service that hamper the growth and affect the
performance.
 Also, the respective firm does not provide proper
training to their staff which reduce the efficiency and
productivity.
Your business:
What sets your business apart from your competitors?
Rowlinson Knitwear provide excellent quality of offering among the group of customers such as casual and
traditional wear at a reasonable cost and also it used advanced technology which gain large access of
customers from different parts of country and ensure quality specifications.
Your strengths: Your weaknesses:
 One of the reputed brands that providing quality
merchandise that create a strong brand loyalty
among the customers.
 It uses new and advanced technology which
facilitate smooth operations of a business in an
effective and efficient manner.
 There are high chances of financial errors that has
direct affect on the profitability of a firm.
 Its low cost strategy is the major weaknesses that
reduce the profit margin in a marketplace.
Current or future opportunities: Current or future threats:
 The expansion of respective firm in Australia
provide an enormous opportunity to capture large
market share in the market.
 The introduction of online platforms and its strong
marketing campaigns as well as fast and efficient
services would generate positive reputation across
the globe.
 The increase in number of competitors would
possess a big threat for the firm like Rowlinson
Knitwear.
 Due to emerging number of competitors, there is
result of price wars that minimise the profit margin of
firm.
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5. Your sales and marketing plans
How do you or will you promote your business?
Delete any answers not applicable to you and provide some description as relevant.
Rowlinson Knitwear use various promotional methods in order to boost the sales of product in the marketplace
and also it increases the productivity and profitability. The respective firm uses online platforms and various
ecommerce sites as well as it uses outdoor advertising such as posters in order to create large number of
visibility and eye catchy.
Pick three of your key promotional activities and describe how they currently (or will in the future) help
you meet your business objectives:
1. The respective firm use social media platforms such as Facebook, Instagram and Twitter that create brand
awareness among the customers at a global level.
2. The concerned firm also uses outdoor activities such as make use of posters and many more as it consists
of low cost which in turn maximise the revenue of a firm.
3. In addition to this, the respective firm use print media such as advertising on newspapers, magazines and
many more that increase the sales and grab the attention of large number of users across the globe. They
create brand loyalty by proving excellent products which ensure maximum customer satisfaction.
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6. Your operational plans
Please provide details of two key suppliers or key relationships that are or will be important to running
your business: Detail as relevant in the boxes provided below.
Supplier / Relationship 1:
Organisation: Relationship status:
Delete any answers not applicable to you.
Pure Planet  No contract/commitment
Service provided: Key terms of the relationship:
To make renewable energy available to all that
promote sense of culture and help in
accomplishment of goal.
It provides excellent offerings of renewable energy that
help in accomplishment of goal within respective time
period.
Supplier / Relationship 2:
Organisation: Relationship status:
Delete any answers not applicable to you.
Lily Communications
 Project-based arrangement
Service provided: Key terms of the relationship:
It is an engineering business that provide an
opportunity to grow a business to a next level.
It aids in providing fast and efficient services to their
clients with various incentives and offers to trips that
create a memorable experience.
Other operational considerations:
Do you currently employ staff?
Delete any answers not applicable to you and provide some description as relevant.
 No and I have no plans to take on staff in the next 12-months (proceed to next section)
A. How many staff do you currently employ?
Full time: Part time:
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Outline the key staff roles within your business (e.g. job title, responsibilities, key skills):
B. How many staff do you intend to take on in the next 12-months?
Full time: Part time:
Describe the key responsibilities and skills you anticipate giving to these new staff:
Where does or will your business operate from?
Delete any answers not applicable to you and provide some description as relevant.
 Home business
 Office
 Retail unit
 Manufacturing unit
 Mobile business (vehicle)
 Work-hub
 Other
What laws or regulations have you considered for your business and/or industry?
What insurance do you currently have in place or do you intend to put in place for your business?
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7. Back-up plan
How will you manage your loan repayments if your business doesn’t go according to plan?
Your back-up plan should highlight:
 What your loan repayments are
 How you would manage these repayments in the case of an unexpected event
 Why you feel this is a realistic plan
Rowlinson Knitwear is one of the popular companies in UK that provide great quality of products and fast and
effective services to their customers. The respective firm focus on taking a loan in order for expansion of
business and acquiring of advancement of technology and many more. But, in case if business does not go
well in according to the plan made then also the manager has make plan so as to repay the loan. It has
maintained reserve and surplus in its own account that help in repayment of loan. Also, it could sell its personal
assets that provide greater assistance in recovery of loans. In addition to this, it could collect the due payment
from customers that generate greater amount and help a lot in making payments. Planning is very necessary
as it decide the future course of action and help in accomplishment of task in a short span of time.
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7. Supporting evidence
You can either copy and paste any supporting evidence in this section, or create a bullet point list of
your supporting items and send them in with your application separately. Any supporting evidence you
provide should support and strengthen the claims you have made and help our loan assessment team
feel more confident about lending to you.
Please note, this is not a mandatory field but your Business Adviser may request additional supporting
evidence once they have reviewed your full application.
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