Strategic Marketing: Market Audit, Competitors Analysis, Macro and Micro Economic Forces, Customer Analysis, Stakeholder Analysis
VerifiedAI Summary
This report discusses the importance of strategic marketing for organizations, with a focus on Yorkshire Tea. It includes market audit, competitors analysis, macro and micro economic forces, customer analysis, and stakeholder analysis. The report emphasizes the need for organizations to examine internal and external factors that affect their growth and development in the market. It also highlights the importance of satisfying customer needs and wants, as well as maintaining stakeholder relationships. The report concludes with key strategic marketing objectives for a marketing plan.