Strategic People Management in Organization

This essay reviews the presentation that discusses about Brazilian urban estate developer called Stephanie Urban Developer and how strategic people management can help in improving employee performance that can help in achieving positive result for a company.

Running head: STRATEGIC PEOPLE MANAGEMENT IN ORGANIZATION
Strategic People Management in Organization
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Introduction
Strategic People Management can help in improving the performance of the
employees in an organization and it can help in achieving incredible result for the company.
A company can achieve competitive advantage by managing people and by developing their
intellectual capital (Shockley-Zalabak, 2014). This essay reviews the presentation that
discusses about Brazilian urban estate developer called Stephanie Urban Developer. It talks
about the strength of the presentation and the areas that can be focussed on for developing the
presentation.
Review of the Presentation
According to me, the opinion of the millennials should be given due importance that
can help in the development of the organization. The presenter of the video is right when
asserting that young people have a habit of challenging the opinion of the older people in the
organization. According to me, appreciation of the unique talents of the young people can
help in fostering innovation in a company. I think that the presenter is quite right when
asserting that all the employees in a company working together can become a competitive
advantage for a company (Carnall, 2018). I think that the skills that the young people bring to
an organization should be appreciated and their skills should be nurtured that can act as a
source of competitive advantage for the Brazilian estate developer called Stephanie Urban
Developer. According to me, organizational diversity can play a crucial role in enhancing the
performance of employees that can augment the organizational performance (Kramer, 2014).
The presenter is right when stating that abiding by the ethical principles can help a company
in staying ahead of the competitors and it can help in bringing profit for the company in the
long run (Barbour, Gill & Barge, 2018).

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I think that the presenter is right when stating that the partners of Stephanie Urban
Developer being the director of the company is not a positive sign for the organization as it
means that they would be equipped with all the powers that would prevent the taking of right
decision in the company (Bailey et al., 2018). In my opinion, the partners and the directors
should be kept separate that can help successfully in the growth of an organization. The
presenter has been right in stating that the retaining to the old employees can give rise to a
high performance culture within Stephanie Urban Developer but I think that the new
employees joining the organization can bring their own set of knowledge and skillset that can
work for the betterment of the organization. It can however be mentioned that retaining of old
employees can help in saving money for the organization (Gargiulo, 2014). The business
should be conducted in a fair manner in the company and abide by the principle of corporate
governance that can help in the growth of the organization (Wheelen et al., 2017). I think that
the management in an organization should act in a transparent manner that can help in
building trust in the employees of an organization. The important decisions in a company
being made known to all the employees of the company can help the company in making
great amount of profit.
According to me, the presenter is quite right when stating the fact that combining
human resources and the processes of the company can help the company in excelling in the
long run. The human resources management of the organization can take recourse to training
along with incentive plans for motivating the people of the organization (Michie et al., 2016).
I think that the people of an organization are its asset and quality and the behaviour of the
employees can help in the determination of success of an organization. I think that the
presenter is right when claiming that the employees of a company should adopt the objective
of their company as their own that can help in keeping them encouraged. It can help in
increasing their productivity and thus bring more revenues for the company. The aligning of

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the organizational goal and the personal goal can be an important step that can maximise the
performance of the employees of a company (Zhang et al., 2015). The management of
Stephanie Urban Developer should focus on both business along with the personal growth of
the employees that can greatly help in fostering growth of the company.
The problems in an organization should be dealt with in an ethical manner in
Stephanie Urban Developer that can act to the advantage of the organization. According to
me, improving the skillset of the employees with the help of training can help in giving rise to
a culture of high performance in the organization. The leaders in the company should be
attentive of the needs of each individual member of his team that can make the employees
feel engaged and make them loyal to the cause of the organization (Alagaraja, Cumberland &
Choi, 2015). There lies a deep relationship between the people management and performance
of organization. According to me, the people of the company can be managed with the help
of communication that can bridge the difference between the employees (Hoffman & Tadelis,
2018).The presenter has been right in laying forth that the frameworks of PESTEL and
SWOT can be useful for the growth of Stephanie Urban Developer.
The strength of the presentation lies in the fact that it has focussed on all the arenas
that can help in the aspect of strategic people management of an organization. It has rightly
stressed on how acceptance of new ideas of young people, ethical principles and division of
power can help the organization performing in an efficient manner. The communication style
of the presenter helped in portraying in a vivid manner the functioning of Stephanie Urban
Developer and the areas that it should consider for bringing about improvements in their
business. Her point of view was distinct and she has been successful in laying clear some
pertinent points before the audience. The presentation does not also drag for a long time thus
it can keep the audiences engaged. The areas of development lie in the fact that it could have
elaborated on the kinds of communication technique that can be helpful in bringing of

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varying age groups together in the urban estate company (Wilkinson, Wood & Demirbag,
2014). The presentation could have focussed on powerful internal communication strategies
that can help in bringing the employees together in Stephanie Urban Developer. It could
elaborate on how the creation of open communication environment along with inclusive
communication strategy could work to the benefit of Stephanie Urban Developers. The
presentation could have talked about the techniques that can help in creating open
communication in the organisation. It could have talked about the advantages that one can get
with the help of inclusive communication strategy in a company.
Conclusion
Strategic People Management can be useful in improving employee performance that
can help in achieving positive result for a company. The opinion of the young people should
be attended to that can help Stephanie Urban Developer to grow. They should be provided
opportunity to challenge the older people working in the organization that can bring about
growth of company. A company has to work along ethical principles that can help the
employees in staying motivated in the organisation. It can provide the company with
competitive advantage that can help them in the aspect of competitive advantage. According
to me, new employees can bring their unique set of skills that can help the company to grow.
The dealings of the organization should be fair and the company should work on the basis of
principle of corporate governance that can assist in developing of organization. The
management of Stephanie Urban Developer should act transparently that can build trust
within employees of company.

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References:
Alagaraja, M., Cumberland, D. M., & Choi, N. (2015). The mediating role of leadership and
people management practices on HRD and organizational performance. Human
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Bailey, C., Mankin, D., Kelliher, C., & Garavan, T. (2018). Strategic human resource
management. Oxford University Press.
Barbour, J. B., Gill, R., & Barge, J. K. (2018). Organizational Communication Design
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Carnall, C. (2018). Managing change. Routledge.
Gargiulo, T. L. (2014). The strategic use of stories in organizational communication and
learning. Routledge.
Hoffman, M., & Tadelis, S. (2018). People Management Skills, Employee Attrition, and
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Kramer, M. W. (2014). Managing uncertainty in organizational communication. Routledge.
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Shockley-Zalabak, P. (2014). Fundamentals of organizational communication. Boston, MA:
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Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic
management and business policy. pearson.

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