Strategic Plan for Barken's Coffee - BUSM3200
Added on 2020-03-04
12 Pages2589 Words45 Views
Running head: STRATEGIC PLAN FOR BARKEN’S COFFEE SHOP 1Strategic Plan for Coffee ShopName Institution
STRATEGIC PLAN FOR BARKEN’S COFFEE SHOP 2Strategic Plan for Barken’s Coffee ShopVision statement Our vision statement at Barken Coffee House is to be a global leader in coffee provision and franchising. Mission statement On the other hand, our mission is to provide hospitality venues where our number one priority is to provide utmost guest experiences for all our clients. We believe in adding value to our business partners through providing a Barken stop Coffee shop experience that is founded onthe tradition of success and exceptional product quality. Business Model Canvas for Barken Shop: The Current PotionKey partners Currently Barken is privately owned and is operated by an appointed manager who is also the shop’s Barrister Key activitiesSelling of coffeebeverages as well as confectionery and other premade food items Value proposition The best coffee beverages in the whole of Michigan Customer RelationshipsPositive customer relationship. Customers continually provide positive feedback about the uniqueness of our coffee andthe services of our staffCustomer SegmentRegular customers are from the surrounding businesses and passersby also form occasional clients Key ResourcesA standard espresso coffee machine and a refrigerated counter display unit Channels Barken’s website, Specificshop telegrams, emails and our twitter handle
STRATEGIC PLAN FOR BARKEN’S COFFEE SHOP 3Cost StructureOur cost structure by nowis relatively on the lower side with a basic operation of $3000 in a month Revenue Streams The revenue streams in entire from the shop owner who invests randomly$3000 dollars in a month The future stateKey partners As per the wish of the current stakeholders of the shop, Barkenis most likely to remain a private owned Coffee Shop. Key activitiesBarken intends to offer three basic products: Coffee products,coffee beveragesand additional pastries. We intend to make Coffee beverages our main seller and will be sold in three types of cups that differ in terms of sizes.We will also offer coffee products like French presses and grindersValue proposition Consistently deliver brewing excellence through our products and service relationships. Customer RelationshipsOur relationship with our customers shall not end once the purchase is made. We intendto have clients provide customized and relevant after-sales support so as to help our customers get the top most experience at Barken. Customer SegmentOur target customers in the future will be coffee-holic, music lovers, theyoung professionals, and business personnel are that work aroundthe areas of Michigan. Subsequently, this will be an additional figure from the already established customer base. Key ResourcesIn addition toespresso coffee Channels Direct Mail generated from
STRATEGIC PLAN FOR BARKEN’S COFFEE SHOP 4machine and a refrigerated counter display unit, we intend to add additionaleateries equipment’s to effectively enhance service provision. our website data,we have plans tomake our website a fully e-commerce functional hence also became a revenue source.Cost StructureThe capital structure will hopefully be at 50% of the equity investment as well as 50% of dept. financing. Investments put in place will be expected to meetthe shop’s majormilestone. Revenue Streams Our intent business model projects that the shop will have an income of over $150000 in revenue during the very first year of its operation set at agross margin of 65%. This will be made possiblethrough franchising and extra entertainment sessions The value chain analysis The value chain analysis of Barken will be comprehensively analyzed through the use of a SWOT analysis which will touch on important aspects of the Coffee shop operations. A comprehensive example include the support activities as well as the primary activities enacted by
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