Develop and Implement Strategic Plans for Bounce Fitness

DEVELOP AND
IMPLEMENT
STRATEGIC
PLANS
BSB60215 Diploma of Business
BSBMGT616

OVERVIEW OF THE
PRESENTATION
 Introduction & Background
 Company’s mission and vision
 Company’s current performance
 Company’s business objectives
 PEST analysis
 Competitor’s Strengths and Weaknesses
 SWOT analysis
 Company’s future strategy and
initiatives
 Evaluation of cooperative ventures (risk,
cost benefit analysis, due diligence)

OVERVIEW OF THE
PRESENTATION
 Strategic plan timeline, responsible
parties
 Communications plan
 Measurable performance indicators to
monitor progress in implementing plan
 Making provisions for change request in
the plan
 Evaluate achievement of objectives at
agreed milestones
 Monitor and review
 Feedback, support and endorsement

INTRODUCTION & BACKGROUND
Bounce Fitness is a fitness center at Cairns with various other centers that caters to a
number of customers. Established in 2001 as a single studio.
Healthy employees are considered more productive as compared to chronically ill
employees
The cost associated to prevent injuries is less as compared to treatment before that
by remaining fit and healthy (Wolf and Floyd 2017)
Marketing is essential component to maintain growth as well as market penetration
Basic market need means reduction of corporate costs as well as increases in
employee efficiency, which can be achieved by conducting long-term wellness

COMPANY’S MISSION AND
VISION
The Mission Statement of Bounce Fitness serves the community with quality, unique,
comprehensive as well as distinctive health services and programs (van Buuren et al.
2014). In addition, the employee team of Bounce Fitness will be expanded who will
provide preventive services to bring improvement in the quality of life among the
participants. This can be done by providing health and fitness services by utilizing the
state of art equipment as well as practices. Therefore, the programs will show the needs of
the members and that should be financially viable across all the stakeholders.
The Vision Statement of Bounce Fitness aims to become premier provider of wellness
integrated services. Bounce Fitness will conduct comprehensive programs and services to
empower the employee culture and creative acquisition of resource use (Smith 2013).

COMPANY’S CURRENT
PERFORMANCE
Increased use regarding fitness facilities for
individuals
Incorporating fitness memberships in basket of
benefits and that is added to the total compensation
package (Phillips and Moutinho 2014)