Develop and Implement Strategic Plan for Canterbury Renovations

Running head: DEVELOP AND IMPLEMENT STRATEGIC PLAN
Develop and Implement Strategic Plan
Name of the Student
Name of the Student:
Name of the University
Author Note
Table of Contents
Assessment 1..............................................................................................................................2

1
Identification of relevant organizational values:Identification of relevant organizational
values:DEVELOP AND IMPLEMENT STRATEGIC PLAN
Introduction:...............................................................................................................................2
Vision and mission of business organization:............................................................................3
Identification of relevant organizational values:........................................................................3
Identification of strength and weakness of existing and potential competitors:........................3
SWOT analysis:.........................................................................................................................4
Analyzing the external and internal environment of Canterbury Renovations:.........................6
External and internal environment is analyzed by identifying political, social, economic and
technological development.........................................................................................................6
Political factors-.........................................................................................................................6
Social factors-.............................................................................................................................6
Economic factors-......................................................................................................................6
Technological factors-................................................................................................................6
Formulation of strategic objectives and strategies needed for future:.......................................7
Time frame and measurable performance indicators of each strategy:......................................9
Assessment 2............................................................................................................................10
Strategic Plan of the Business..................................................................................................10
Overview Strategies of Business..............................................................................................11
Allocation of Responsibility....................................................................................................12
Measuring and Monitoring Performance.................................................................................13
Assessment 3............................................................................................................................14
Effectiveness of the Strategies.................................................................................................14
Productivity of the Strategies Implemented.............................................................................15

2
Identification of relevant organizational values:Identification of relevant organizational
values:DEVELOP AND IMPLEMENT STRATEGIC PLAN
Areas of Under Performance....................................................................................................16
Recommendations....................................................................................................................16
References list:.........................................................................................................................18
Assessment 1
Introduction:
Canterbury Renovations has been established as a cabinet making company with
specialization in custom cabinets for commercial markets, resorts and high end residences.
The founder of business has extensive experience in cabinet and construction industry. A full
range of service is provided by company along with installing and supplying the tools and

3
Identification of relevant organizational values:Identification of relevant organizational
values:DEVELOP AND IMPLEMENT STRATEGIC PLAN
equipment and fittings. Since, Canterbury Renovations has started up recently; they do not
have existing history, clients or projects for supporting business. The main activities of
Canterbury renovations are to renovate kitchens, laundries and bathroom. The proprietors
have enough experience and thereby having strong financing background for running their
business1. The need for cabinet line was felt by owners of company with broad selection of
high end finishes, design choices, quality and customer service.
Vision and mission of business organization:
Mission of Canterbury Renovations- The mission of organization is to deliver
customers high quality products within their budget and on time alongside providing error
free and prompt ordering system.
Vision of Canterbury Renovations- The vision of organization is to become leading
provider of cabinets to luxury homes in regional markets and high end commercial
development segment.
Identification of relevant organizational values:
A Canterbury renovation is basically a proprietorship organization which strives to
respect their customer homes. It is ensured by organization that the customers are provided
with high quality of materials. For carrying out renovation services, they make use of
materials such as paint, timber, plastic and tiles. Company contributes to the home
improvement program by providing some very common products. Solutions is provided by
the professionals that makes property of owner look beautiful than it was before. They also
intend to provide some other services such as roofing, plumbing, repairs and electricity.
1 Abu, Falah, and Mansur Ahmad. "Screw Fixing Fracture and Fatigue Failure on Particleboard Surface using
Different Style of Screw Insertion Technique." Applied Mechanics & Materials(2014).

4
Identification of relevant organizational values:Identification of relevant organizational
values:DEVELOP AND IMPLEMENT STRATEGIC PLAN
Identification of strength and weakness of existing and potential competitors:
The local cabinet market has many competitors with many of them delivering quality
products to their customers. Costing of projects is governed by four relevant factors that
include product, scope, services and design. It is mistaken by most customers that the best
results are delivered by brand choice and project size. Nevertheless, the factors that influence
the value and quality of customer investment are the design and service of company. There
are two main types of suppliers of cabinet in the industry. Customer shops with in-house
fabrication facilities and they are product oriented. The competitive edge of company would
lie in providing superior project management, high volume work and superior quality while
low overhead maintenance2. Furthermore, the existing competitors have been surveyed by
proprietors alongside identification of their weakness.
 Most of the companies are not located nearby their target market
 Higher price with large overheads
 Their target market has few strong personal contacts
 Manufacturing of subcontractors to external contacts
SWOT analysis:
Strength, weakness, opportunities and threat of business are identified by conducting
SWOT analysis. Such analysis helps in identification of factors in regard to business external
2 Bijaoui, Ilan. "Business Model." In The Open Incubator Model: Entrepreneurship, Open Innovation, and
Economic Development in the Periphery, pp. 34-68. Palgrave Pivot, New York, 2015.

5
Identification of relevant organizational values:Identification of relevant organizational
values:DEVELOP AND IMPLEMENT STRATEGIC PLAN
environment. Canterbury Renovations would be able to make use of their competitive
advantage by minimizing the external threats and exploitation of opportunities in the market.
Strength- The competitive edge of company lies in providing flexibility in style and
high volume whilst high quality product and excellent service. This competitive edge is
regarded as one of strengths of Canterbury renovations. In addition to this, there are some
other factors contributing to the strength of company. These includes the kind of financial
resources which company has, staffs and personnel dedication in the country, ability of
organization to respond to basic needs of customers in the market3. For the requirement of
suppliers, potential clients and trade person, Canterbury has a very good network of contacts.
All the projects is supervised by owner of company who has experience in this field.
Weakness- There are some weakness associated with the business of Canterbury
Renovations such as size of premises and lack of management skills by some employees
initially. For the management succession, there is not any prominent plan and track of
business record. Furthermore, the equipments possessed by organization for providing service
of renovation are not enough.
Opportunities- The target market has high disposable income along with existing
numbers of valuable and old homes that are already included in the target market. In the local
market, the reputation of renovation business and build of tradesperson are poor. Moreover,
the rapid growth of the market where increasing preference is given by owners to renovate
their homes rather than shifting is the opportunity to Canterbury.
Threat- However, there are some threats facing the business of Canterbury. Firstly,
the reputation of cabinet making business has been poor in respect to reliability and quality.
The industry itself has many future and existing competitors. Threats is also witnessed in
3 Bildsten, Louise. "Buyer-supplier relationships in industrialized building." Construction management and
economics 32, no. 1-2 (2014): 146-159.