Development and Implement a Strategic Plan

This article discusses the development and implementation of a strategic plan for an organization. It covers various aspects such as leadership, segregation of duties, effective use of resources, managing human resources, and more. The article also emphasizes the importance of an efficient procurement strategy, inventory management, production process, innovation and technology, and promotion and advertisement campaigns. The coordination between three branches of the organization is also discussed.

Running head: DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
Development and Implement a Strategic Plan
Name of the Student:
Name of the University:
Authors Note:

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
During the entire period from January 01, 2019 to March 31, 2019 the organization will pay a
total promotional campaign expenditure of $4000.
Thus, from the above the total expenditures for the strategy development and implementation
comes at:
Particular expenditures Relevant costs ($)
Writer cost 960.00
Advertisement consultant expenditures 1200.00
Quality assurance expenditures 600.00
WHS trainer charge 900.00
Anti-discrimination trainer charges 600.00
WHS consultant fees 750.00
CPA fees 300.00
Lawyer fees 600.00
Rent charges for off-site training room 2000.00
Promotional package expenditure 4000.00
Total expected expenditure 11,110.00

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
Submit documents to appropriate authority:
After completion of the implementation process the responsible person for
implementation of the strategy shall submit his final report on such implementation with the
organization.
Leadership across the organization:
Max Lionel Realty has three branches, these are Residential, Commercial and
Investment. Each of these branches have separate managers in charge to conduct and manage the
day to day affairs of these branches. It is the overall leadership of the organization that would
have to accommodate the work of different branches under the leadership of the tree different
managers to achieve the overall objectives of the organization. For an organization to succeed it
is important that the different departments of the organization cooperate with each other. In this
case the three different branches must cooperate with each other to enable the organization to
achieve the overall objective of the organization.
In order to ensure that the overall leadership accommodates the operations of different branches
and manage the other operations in the organization it is important to have a clear understanding
about the overall objectives of the organization. In order to provide proper leadership in all
across the organization it is important to follow the following strategy:
Segregation of duties and responsibilities:
The duties and responsibilities shall be segregated between employees in such a manner
that there is clear line of segregation. No overall lapping shall be allowed as this will help in
fixing responsibilities for different jobs of the organization. The duties and responsibilities shall
be segregated between the employees in accordance with the skills and competencies of the
employees.

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
Use of resources effectively:
The resources are scarce and the organization that will use these scarce resources better
will have better opportunity to achieve their desired objectives in the future. An efficient
leadership will make best use of the available resources to minimize the cost of operations to
achieve the desired objectives in the future. In this case the leadership must use the commercial,
residential and investment properties effectively to earn maximum amount of profit from
business operations.
Managing the human resources effectively:
Human resources for any organization is one of its biggest resources. An organization
that can use its human resources to the optimum extent will definitely achieve desired success in
the future. Human resources include the employees and labour force of the organization. The
leadership must use the human resources of the organization effectively by allocating duties and
responsibilities to the workers and employees by taking into consideration the professional
qualifications and other skills of the employees.
Providing appropriate training to the workers and employees:
Providing necessary training to the workers and employees as and when necessary to
keep them up-to-date with the modern and innovative technology would help the leadership to
make best use of human resources for the successful achievement of desired objectives of an
organization.
Effective use of promotional and advertisement campaigns:
An effective leadership will have the ability to make use of promotional campaigns and
advertisements to increase the sales of the organization. Promotional and advertisement
campaigns are used to popularize the products of an organization. An effective leadership will

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
not only popularize and familiarize the products in the market but it will bring immediate return
by increasing the sales of the organization.
Managing costs and expenditures:
Managing the costs and expenditures of an organization is one of the most important
attributes and qualities of a successful leader. It is essential for an organization to limit the
amount of expenditures and costs necessary to earn significant amount of profit from business.
The leadership should look to find new processes and methods to reduce the overall operational
expenditures of the organization improve the performance of the organization.
Investing on research and development activities:
A futuristic leader would invest huge amount of money on research and development
activities. Research and development activities would help the organization to improve its
operations in the future. The research and development initiatives help an organization to
improve its quality of products and services. In this case successful research would improve the
quality and design of residential and commercial properties that would help the organisation to
improve its turnover in the future.
Constant focus on innovative technology:
A leader with long term plan in mind will constantly focus his attention on innovation
and technology. Considering the importance and need of innovative technology a leader must
concentrate immensely on innovative technology to improve the quality of operations within the
organization. Modern day technologies do not allow business organizations to achieve desired
objectives without efficient utilization of innovation and technological progress and
development. An effective and efficient leadership would make optimum use of available
innovation and technology to achieve desired success in the future.

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
Ability to assess the choice of customers:
The customers are the most important stakeholder of an organization. A leader must be
aware of the preferences and tastes of the customers. This will help the leader to produce goods
and provide services as per the requirements and choices of the customers. In this case also the
leader must be aware of the preferences and tastes of the customers to ensure successful
operations of the organization.
Ability manage dispute:
A leader must also know how to manage dispute amongst workers, employees and other
stakeholders of an organization. The ability to manage dispute is an important quality of a leader.
In this case though there is no apparent dispute between any of the stakeholders of the
organization however, still the leader must know how to manage disputes in case any such
situation arises in the future.
Taking into consideration the above it has to be said that providing leadership across an
organization is one of the most challenging responsibility within an organization. However, if it
is correctly done then the chances of an organization achieving its desired objectives increases
significantly. If the strategy can be implemented as mentioned earlier and the leadership
throughout the organization can be provided as enumerated above then the chances of achieving
success is significant.
An efficient procurement strategy:
Procurement of raw materials of business is an important aspect of running a successful
business. In this case also the business should concentrate on developing an efficient
procurement strategy to reduce the overall costs of procurement to the organization, in this case
acquisition of residential and commercial properties or procuring raw materials to build such
properties. . The better the strategy the lower would be the cost of procurement and the lower the

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
cost of procurement the higher would be the amount of profit for business. However, the
organization should also ensure that the quality of raw materials or properties in this case are of
relevant qualities1.
Management of inventory of the organization:
The organization must have an effective inventory management system to manage its
inventories. An effective inventory management system would help an organization to reduce its
inventory holding costs. In this case the management must have an effective system to manage
its inventories, residential, commercial and investment properties, to ensure that the inventory
holding costs are minimum. This would help the organization to improve its financial
performance in the future. The organization should acquire properties in the down season and
use them for rent and other purposes till the down season continues and sell these properties once
the peak season for sale of property arrives.
Managing the production process:
The strategy should be made to manage the production process in such a way so that the
cost of production is minimum. In this case the cost of properties of the organization must be
minimum and this is only possible if there is proper strategy in place for production process. The
organization should make investment in acquiring low price properties in the season where the
demand for properties is lowest. By holding these properties till the peak season arrives will give
the organization an opportunity to make significant amount of profit from business.
1 Kaplan, Andreas. "European management and European business schools: Insights from the
history of business schools." In Management Research, pp. 211-225. Routledge, 2017.

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
Managing human processes:
Human resources of the organization should be used effectively according to the needs
and requirements of the organization. The employees and workers must be given their respective
dues as and when the payment is due without any delay. Employees and workers shall be
rewarded for their hard work and perseverance with higher wages and salaries. This would
encourage the other employees and workers to work even harder. This in turn would help the
organization to achieve better performance from its human resources.
Managing innovation and technology:
Managing the innovation and technology will enable the organization to improve various
processes and methods that will help the organization to save significant amount of costs of
business operations on a regular basis. It is encouraged that the organization keeps on spending
huge amount of expenditures on investment in new and improved technologies. However, the
management must conduct necessary cost benefit analysis before deciding about investing in
innovation and technology2.
Strategy to promote and advertise the products and offerings of the organization:
The management must have an effective promotion and advertisement plan to promote
the products and services of the organization. In order to attract customers it is desirable to have
an attractive promotional and advertisement campaign. The organization has decided to
showcase its residential, commercial and investment offerings in different exhibitions to attract
customers. Use of television and radio advertisements shall also be made to attract customers in
the future.
2 Uhl, Axel, and Lars Alexander Gollenia, eds. Business transformation management
methodology. Routledge, 2016.

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN
Coordination between three branches:
The organization has Residential, Commercial and Investment three branches. There
must be an effective strategy to coordinate the operations and functions of these three branches.
The final outcome of the organization would be dependent on the ability of the organization in
coordinating the functions and operations of these three branches.
Conclusion:
Discussion from the above makes it clear that running and managing an organization is a
combination of an effective strategy and efficient implementation of such strategy. The Mac
Lionel Realty has three branches with three different managers managing the functions and
operations of these three branches. The responsibility of the leadership of the organization is to
coordinate the functions and operations of these three branches. Apart from that the various
aspects and their importance has been mentioned to the final outcome of the business operations
of the organization.

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DEVELOPMENT AND IMPLEMENT A STRATEGIC PLAN