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Strategic Plan Progress Evaluation: MacVille

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Added on 2024/07/12

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This report evaluates the progress of MacVille's strategic plan, analyzing key performance indicators (KPIs), milestone achievements, and overall effectiveness. The report highlights areas where the plan has been successful, particularly in brand building and resource conservation. However, it also identifies challenges in expanding operations across Australia, including difficulties in meeting machine installation targets and establishing new warehouse facilities. The report concludes with recommendations for improvement, emphasizing the need for enhanced operational focus, environmental awareness, technological advancements, and employee training.

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Table of Contents
Task 4.............................................................................................................................. 2
KPI progress: Review and describe the progress of the strategic plan, according to each
of the identified performance indicators........................................................................... 2
Milestone progress: Evaluate the achievement of identified objectives against the
established timeline milestones for the strategic plan......................................................4
Overall progress: Evaluate and describe the overall effectiveness and progress of the
strategic plan.................................................................................................................... 5
Improvements.................................................................................................................. 6
Presentation..................................................................................................................... 7
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Task 4
KPI progress: Review and describe the progress of the strategic plan, according
to each of the identified performance indicators.
With the proper and elaborated understanding of the operations of the MacVille, it has
been observing that the actual outcomes of the company do not conform to the planned
key indicators. With respect to the company’s planning the following observation was
found:
Objective 1: The foremost objective of the company involve expanding its operations
and activities in every state of Australia
The company for the purpose of the current objective takes a suitable action. The
company adopts the following strategies:
 Install new machines.
 Open a new warehouse facility.
 Collaborate with the agents to enhance better outsourcing facilities.
However, the company was not able to attain the target. The company showed a
progress of only 180 machines out of the target of 200 machines due to the fluctuation
in the Australian dollar. Apart the company is unable to open a warehouse due to the
adoption of the expensive model for operations. Further, the company has not made
any contract for the facilities related to the outsourcing.
Objective 2: To ensure a suitable increment in the level of profit margin in the
forthcoming five years.
For the purpose of the attainment of the suitable amount of the revenue, the company
tends to focus on the strategy that can support in the better negotiations with the
supplier to get the goods at better prices. Also, the company elaborates a strategy that
can lead to better and optimum production. However the company has attained a
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suitable command of the factors but still, there are some facts that are leading to the
underperformance of some of the states. As such the company is required to make a
proper focus.
Objective 3: To establish a strong brand value of the MacVille in the key market areas.
In this aspect, the company has shown a suitable progress as the response is more
than the planned. The company aimed to have 10000 clicks per day on the website but
found it positive that is 12000 in actual. This depicts that the company is in the position
to attain the target of a better position in the key segment.
Objective 4: To ensure suitable conservation of the natural resources.
The company has attained a suitable progress in the conservation of the natural
resources with the adoption and implementation of the varied innovations.
4

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Milestone progress: Evaluate the achievement of identified objectives against the
established timeline milestones for the strategic plan.
Sequence Milestone tasks Efforts
1 Training sessions were
difficult.
Proper facilities were made
so as to make the training
sessions effective. It will
ensure better enhancement
of skills.
2 Strategy formulation It was becoming difficult to
come to the conclusion with
respect to the formulation of
the strategy. As such
proper meeting sessions
were conducted so that
proper strategy can be
attained.
5

Overall progress: Evaluate and describe the overall effectiveness and progress of
the strategic plan.
The overall plan adopted by the administration of the MacVille has shown a positive
response. The Company has attained a suitable command on the conservation of the
natural resources leading to their utilization for longer prospects of the time. In addition
the company with the adoption of the factors related to the innovation the company has
attained a suitable position in the market area that further supports the attraction of the
customers from a greater market segment. However there are some of the strategies
that are related to the expansion of the company in every state of Australia does not
show a progress in a positive manner for which the company is required to make more
elaborated focus (Ayub & Razzaq, 2013).
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Improvements
With the changing conditions of the market it is recommended that the authorities of
MacVille take into consideration the following areas of improvements:
 The focus should be made on the operations of varied departments so that proper
command can be attained on the overall operations.
 Proper scanning of the environmental issues and aspects are required so that the
changes can be adopted as per the diverse needs.
 Technological advancements must be implemented so as to match and perform
better than the competitors (Hovardas, 2015).
 Better training is required to be provided so as to enhance the skills of the
employees that can assist in the better operations and work patterns.
7

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Presentation
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References
 Hovardas, T., 2015. SWOT Analysis: A template for addressing the social
dimension in the study of the socio-scientific issue. AEJES.
 Ayub, A., & Razzaq, A., 2013. A conceptual framework for evaluating SWOT
analysis as the mediator in strategic marketing planning through marketing
intelligence. European Journal of Business and Social Sciences.
 Oreski, D., 2012. Strategy development by using SWOT-AHP. TEM Journal.
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Strategic Plan Progress Evaluation: MacVille

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