Strategic Plan for Tianjin University of Finance and Economics Pearl River College

PROJECT 2: THE
STRATEGIC PLAN
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Comprehensive background to the organisation.........................................................................3
The mission, aspirations, purpose and vision..............................................................................3
Values statement.........................................................................................................................4
Major stakeholders......................................................................................................................4
SWOT analysis............................................................................................................................4
Strategic goals/directions............................................................................................................4
Strategic goal/direction with explanation of resourcing is outlined............................................5
Each goal/strategic direction should be considered in terms of a Balanced Scorecard approach
.....................................................................................................................................................5
Objectives for each goal/direction..............................................................................................6
Major stakeholders are identified, and their power and influence on the organisation are
identified and ranked...................................................................................................................8
Each goal/strategic direction should be considered with regards to communication &
engagement with stakeholders ...................................................................................................9
DISCUSSION OF THE LOGIC OF THE PLAN...........................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES:.............................................................................................................................12
Appendix 1.....................................................................................................................................13
SWOT analysis..........................................................................................................................13
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INTRODUCTION
Strategic planning is the process in which an organisation is creating specific business
strategies in order to achieve the goals and objectives (Chiang, (2021)). This report aims to
formulate a strategic plan with the special reference to Tianjin University of Finance and
Economics Pearl
River College. It is the college which is situated in 2006 in China. This report will be discuss
strategic planning which includes a brief discussion of organisation, stakeholders, strategic goals
and objectives. It is important for the strategic plan that it should include all these important
elements so that Tianjin University of Finance and Economics Pearl
River College is able to achieve their goals and objectives.
MAIN BODY
Comprehensive background to the organisation
Tianjin University of Finance and Economics Pearl
River College is the university which is focusing on effective education and learning of students.
It is founded in 2006 and they operate their institute in China. It is sponsored by Guangdong
Pearl River
Education Investment Co., Ltd and Tianjin
University of Finance and Economics. It is operated by non-government
organizations. It is the undergraduate level institution. It is found that TUFE is one of the five
earliest financial universities (Uzarski & Broome, (2019)). It has the library house approximate
6,986 kinds of e-journals, 840,000 books, and 2,800,000 e-books. It is located in Jing Jin New
Town, Baodi District of
Tianjin.
The mission, aspirations, purpose and vision
The mission of Tianjin University of Finance and Economics Pearl
River College is to provide a platform where students are able to take effective learning. It is
identified that the aim of Tianjin University of Finance and Economics Pearl
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River College is to build a brand of Tiancai Zhujiang in the market of China. It is also found that
they are creating a first class undergraduate university in China. Institution is committed to
cultivate innovation, apply talent in international vision and pursuing of excellence (Huimin &
et.al., (2018)).
Values statement
Value statement of Tianjin University of Finance and Economics Pearl
River College is mentioned below in points:
 Excellence: Tianjin University of Finance and Economics Pearl
River College is focusing on maintaining high quality standards of performance and integrity.
 Students success: The institution is focusing on students' success and growth by
providing quality education and learning programs (Ropianto, & et.al., (2017)).
 Diversity: It is also found that institution is emphasizing to foster a learning community
so that all students are supported with the assistance of diverse range of learning styles,
goals and values.
Major stakeholders
Stakeholders are playing an important role in the institution as they are the one who
actively participating in Tianjin University of Finance and Economics Pearl
River College (Alvarez & et.al., (2019)). Stakeholders of Tianjin University of Finance and
Economics Pearl
River College are mentioned below:
 Students
 Alumni
 Community Groups
 Ministry of education
 Guangdong Pearl River Investment Group
 TUFE and Guangdong Pearl River Education Investment Co., Ltd
SWOT analysis
In Appendix
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