Strategic Planning for Brook Organization in the UK

STRATEGIC PLANNING

INTRODUCTION
The present file describes the values of external factors
which affect organization in the nation. It measures the
requirements and expectations of stakeholders in the
corporation. It introduces various tools to analyses the
impact of present business plans in the UK. In addition,
it represents position of Brook organization in the
current market.

1.1 Importance of external factors

 As per case study,They help the organisation to
analyse environment of market which help to design
appropriate strategic planning in the nation.
 There are many external factors like social,
economical, technological, political, legal and
environmental which is necessary for the firm to
continue its health care operations for the young
people in the nation.

1.2 Needs and expectation of stakeholders

Stakeholders has many needs and expectation from the
Brook organization.
There are many associates like
 Consumers- Mainly young people
 Shareholders- Better Dividends