Strategic Planning for Vista: A Business Case Report

STRATEGIC PLANNING
A Business Case Report on Vista (MNC in UK)
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References: Harvard

STRATEGIC PLANNING
Executive Summary
The report has focused on the strategic planning procedures of a multinational company of
the United Kingdom, namely Vista. The company follows, to a certain extent, similar
business strategies as Amazon`s. However, the report is divided into several sections; first it
deals with mission and vision statement, its impact on the company and the external
influences that affect the company. Further, this study emphasises the strength as well as
weakness of Vista along with the criteria and the modelling tools that are used to select the
potential strategies for the company. Finally, the report suggests the monitoring system
enabling fruitful implementation of the policy and the effective strategies action plan. In
order to study and develop a clear understanding of Vista's business, examples of Amazon
and its operations has been taken into consideration.
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STRATEGIC PLANNING
Table of Contents
1. Introduction............................................................................................................................4
Task 1.........................................................................................................................................5
1.1 (P) Organizational Vision, Mission, Strategy and Business Plans and Interrelationship 5
1.2 (P) Impact of External Factors on Organization and on its Strategy...............................5
1.3 Influence of Stakeholder Expectations on Organization..................................................6
Task 2.........................................................................................................................................7
2.1(P) Mission and Vision Statements of Vista.....................................................................7
2.2 (M) Impact of Mission and Vision Statement of Vista on Business Strategy.................7
2.3 (D) External Influences Affecting Organizational Strategy.............................................8
Task 3.........................................................................................................................................9
3.1(P) Importance of Review in Improving Organizational Strategy and Business Plan......9
3.2(P) Tools Use to Review Organizational Strategy and Business Plan..............................9
3.3(M) Review the Position of Vista in Its Current Market Using an Appropriate Tool....10
3.4(M) Strength and Weakness of Vista’s Existing Strategy and Plan................................11
Task 4.......................................................................................................................................11
4.1. (P) Modelling Tools for Strategic Options....................................................................11
4.2. (P) Strategic Business Options......................................................................................12
4.3. (P) Criteria for Reviewing the Potential Strategy Options............................................13
4.4. (M) Strategic Direction of Vista...................................................................................13
Task 5.......................................................................................................................................14
5.1. (P) Structure of The Strategic Business Plan................................................................14
5.2. (P) Stakeholders Involvement in The Formulation of The Plan...................................15
5.3. (P) Dissemination Process for Informing Stakeholders................................................15
5.4. (M) Monitoring System of Implementation of Strategic Business Plan.......................15
5.5 (D) Strategic Action plan...............................................................................................16
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STRATEGIC PLANNING
6. Conclusion............................................................................................................................18
7. References............................................................................................................................19
8. Appendix..............................................................................................................................22
Appendix 1: SWOT Framework..........................................................................................22
Appendix 2: PESTEL Framework.......................................................................................23
Appendix 3: Porter`s Five Forces Framework.....................................................................24
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STRATEGIC PLANNING
1. Introduction
The strategic marketing plan is a process to address the marketing plans and strategies of an
organization. The higher authority of the company creates a marketing plan to implement an
existing strategy, which is set for the target market. On the other hand, comprehensive
research in a competitive marketplace could identify the target market in a short period. It is
noted that the strategic marketing plan is considered as a parameter to plan a strategy
according to the target market (Olson et al., 2018). The paper would focus on mission and
vision of Vista, and will include a discussion regarding its impact on the operations of the
company. In addition, external influences over business strategy have been studied with the
help of tools as well.
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STRATEGIC PLANNING
Task 1
1.1 (P) Organizational Vision, Mission, Strategy and Business Plans and
Interrelationship
Mission statement of Vista satisfies various conventional characteristics about ideal mission
statement. For example, the organization contain target market and customer, major business
aims and various kind of products in the corporation mission. On the other hand, the vision
statement of Vista holds strong characteristics like the specification of Vista’s market target
and the factors of its marketing mix. However, he mission and vision statements of this
company provide the company the acknowledgement as one of the major online stores within
the world.
1.2 (P) Impact of External Factors on Organization and on its Strategy
PESTLE is a strategy key tool that is used to analyse the external factors such as
opportunities and threats of any company or organization. PESTLE is also can applicable for
identifying the external factors of Vista.
Pestle Analysis
Political Factors Vista profits from political constancy. Political condition makes
the opportunities for the organization for growing the business
in advanced countriescountries, which affects the retail business
of Amazon.
Economic Factors The economic stability of the developed countries enhances the
likelihood this company’s success. Vista also has opportunities
for grow in the developing countries.
Social Factors Social factor can be a threat for the Vista in term of possible
inactivity of discarding income level and corresponding
inactivity of macro-environment of industry.
Technological factor Vista faces the threat of continuous technological obsolescence
that can enforce pressure on the organization to continuously
enhance its technological assets.
Legal factors Legal factors make the opportunities for Vista to strengthen its
efforts in decreasing counterfeit sale on the online store
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