Strategic Planning for Al-Madina Company

This assignment analyzes the strategic planning process employed by Al-Madina for Finance and Investment Company. It examines their vision, mission, goals, and values, highlighting how they utilize SWOT analysis and key performance indicators (KPIs) to guide their investment strategies and maintain a competitive edge in the Middle East market. The analysis emphasizes the importance of strategic planning for organizational success and its impact on decision-making and resource allocation.

Running head: STRATEGIC PLANNING 1
Strategic planning of Al-Madina for Finance and Investment Company
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STRATEGIC PLANNING 2
Introduction
Strategic planning is an activity that involves the whole organization’s management team
to strengthen operations, set priorities, focus energy and resources and ensure that all
stakeholders are working towards a common goal. Strategic plan ensures that an organizations’
goals are well documented and communicated throughout the organization (Grant & Jordan,
2015). Strategies have to be well managed to systematically coordinate and align the
organization’s resources with its mission, vision, objectives and values. Al-Madina Company is
one of the leading companies in the Middle East, it is specialized in the provision of finance and
investment activities. To maintain its competitive niche in the market, it should have strategies
that enables it stay on top of the changing environment. According to Marketing Theory:
Foundations, Controversy, Strategy, and Resource-advantage Theory, 2010, Strategic planning
involves four basic steps: analysis of the available resources, target market and capital
availability. The second step is strategy formulation, after a successful analysis, a road map
should be put in place to create a coordination among the available resources. The third step is,
strategy execution, it involves bringing the strategic plan into life and making it work according
to the set rules and regulations. The last step is strategy evaluation, it is a continuous process of
improvement of existing strategies to make them align with the ever-changing technology and
consumer needs and services.
Strategic plan for Al-Madina Company
Al-Madina is a very successful company that deals with asset management, portfolio
management, private equity investments, fund management, corporate finance and stock
brokerage. The company has a great strategy this can be seen from its vision, mission, goals and
values. From its vision statement, it is clear that the company intends to be a market leader with

STRATEGIC PLANNING 3
continuous distinctive services, innovations and improvement. The mission emphasizes on the
achievement of a sustainable development of its activities in the sultanate and other nations. The
goal of the company is to encourage positive competition among its employees and also to
provide a positive working environment for the shareholders while growing their shareholder
equity. This goal is straight forward, simple and easy to work with, it is motivating and engaging.
The company’s’ business strategy involves adaptation of latest technologies and a well
distributed investment portfolio to manage the risks that might occur. This company has a great
value for its employees, it recognizes all the shareholders for their efforts to make the company
grow. According to شركة المدينة للتمويل واإلستثمار , The strategies used by the company
enables it to formulate policies that are effectively implemented within the company. Its respect
for human values gives it a great ground to listen to its consumers and respond to them
efficiently .
Al-Madina has utilized SWOT analysis tool, this model enables the company come up
with great strategies to help it gauge its ability to perform in Middle East. SWOT is a critical tool
of analysis the strengths, weaknesses, opportunities and threats that a company faces in the
competitive market. Al-Madina is well aware of its market stronghold in the sultanate regions. It
has opportunities of investing in other countries too which is done through effective strategic
planning. This has helped the company know its customer base, critical long-range forecasts, its
immediate competitors, industry performance, market consumption, product marketing, and the
market environment. The company has been able to effectively implement its strategic
investment plans throughout the sultanate regions because it has a great understanding of its
SWOT model (Bryson, 2017).

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Strategic planning involves the utilization of key performance indicators, this tool has
been utilized well by the Al-Madina company. The company has been to focus on its core
competencies while flexibly implementing its strategies, determine its loopholes therefore
improve performance output, and have a solid evidence of what goes wrong within its system.
Key performance indicators enable the company to evaluate its competitive game plan in
providing direct investments to various clients. This enables qualitative and quantitative
medium-term targets and long-term targets to be strategically planned.
Conclusion
Strategic planning affects the overall performance of an organization. Strategic planning
involves the analysis of goals and performance, competitive environment, and resources and
capabilities in order to come up with the most relevant strategy to implement. Strategy should
serve the interest of everyone involved in the organization, and that includes even the external
stakeholders. Strategic planning offers analytical tools and techniques to help understand
situations and the environment better, it offers a broader map for making clear decisions.
Strategy creates value of the existing resources.

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References
Bryson, J. M. (2017). Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement.
Grant, R. M., & Jordan, J. J. (2015). Foundations of Strategy, 2nd Edition. John Wiley & Sons.
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. (2010).
doi:10.4324/9781315702537
شركة المدينة للتمويل واإلستثمار. (n.d.). Retrieved from http://www.almadinainvest.com