Competitive Strategies of DP World: Before and After Covid-19

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Contents
Introduction..................................................................................................................................2
Competitive strategies.................................................................................................................2
Strategic Approach Before and After Covid – 19.......................................................................4
Before Covid-19......................................................................................................................4
After Covid-19.........................................................................................................................4
Logistics gets a digital makeover............................................................................................5
Strategic Position of DP World...................................................................................................6
Conclusion and Recommendation...............................................................................................7
References........................................................................................................................................8

Introduction
DP World Ltd. is a holding company that operates and develops worldwide maritime terminals,
as well as provides logistics and related services. Dubai's governing royal family is ultimately the
owner of DP World. The company's chairman and CEO is Sultan Ahmed bin Sulayem.. The Asia
Pacific & Indian Subcontinent, Australia, America, Middle East, Europe, and Africa are the
segments through which the organization conducts business (Syed., 2019). DP World is based in
Dubai, United Arab Emirates, and in 1972 it was initiated with a single port. Since then, they've
grown to become the Middle East's largest marine port, with approximately 150 firms spread
across six continents with the following vision and mission:
Vision: the vision of the company is to become the customer's first choice in each of their
sites, and to improve the status of the surrounding communities and nations in which
they operate as global trade gateways by excelling in operations, sales, and customer service for
their clients.
Mission: Its mission is to deliver world-class port services while also running and managing
ports across the world. Through motivated and innovative personnel, they believe to supply their
clients with value-for-money, high-quality services. Workers will be given the tools they need to
make the most of modern facilities, technology, and resources while still getting a good return on
their investment.
The purpose of the report is to highlight the strategies being used by the company. The
approaches that Dp world has used in the past and after the pandemic Covid to provide all the
services to the customer. The report will also examine the strategic position of the company.
Competitive strategies
When looking at DP World's competitive strategy, there are four primary criteria to consider.
The company's top strategic aim is to increase long-term shareholder value. For instance, the
corporation establishes difficult but attainable financial goals that propel the organization
forward via means of strategy improvement. DP World also invests in the types of high-priority
terminals that will enable expansion and improved engagement with key stakeholders. The
company's second strategic aim is to provide clients with an effective and economical experience
(Ponce Andrade., 2019)