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Strategic Planning of Al-Madina for Finance and Investment Company Name: Course Code: 5 STRATEGIC PLANNING 1 Strategic planning of Al-Madina for Finance and Investment Company Name: Institution: Cours

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Added on  2020-04-07

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STRATEGIC PLANNING 5 STRATEGIC PLANNING 1 Strategic planning of Al-Madina for Finance and Investment Company Name: Institution: Course code: Introduction Strategic planning is an activity that involves the whole organization’s management team to strengthen operations, set priorities, focus energy and resources and ensure that all stakeholders are working towards a common goal. Strategic plan ensures that an organizations’ goals are well documented and communicated throughout the organization (Grant & Jordan, 2015). According to Marketing Theory: Foundations,

Strategic Planning of Al-Madina for Finance and Investment Company Name: Course Code: 5 STRATEGIC PLANNING 1 Strategic planning of Al-Madina for Finance and Investment Company Name: Institution: Cours

   Added on 2020-04-07

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Running head: STRATEGIC PLANNING1Strategic planning of Al-Madina for Finance and Investment CompanyName:Institution:Course code:
Strategic Planning of Al-Madina for Finance and Investment Company Name: Course Code: 5 STRATEGIC PLANNING 1 Strategic planning of Al-Madina for Finance and Investment Company Name: Institution: Cours_1
STRATEGIC PLANNING2 IntroductionStrategic planning is an activity that involves the whole organization’s management team to strengthen operations, set priorities, focus energy and resources and ensure that all stakeholders are working towards a common goal. Strategic plan ensures that an organizations’ goals are well documented and communicated throughout the organization(Grant & Jordan, 2015). Strategies have to be well managed to systematically coordinate and align the organization’s resources with its mission, vision, objectives and values. Al-Madina Company is one of the leading companies in the Middle East, it is specialized in the provision of finance and investment activities. To maintain its competitive niche in the market, it should have strategies that enables it stay on top of the changing environment. According to Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory, 2010, Strategic planning involves four basic steps: analysis of the available resources, target market and capital availability. The second step is strategy formulation, after a successful analysis, a road map should be put in place to create a coordination among the available resources. The third step is, strategy execution, it involves bringing the strategic plan into life and making it work according to the set rules and regulations. The last step is strategy evaluation, it is a continuous process of improvement of existing strategies to make them align with the ever-changing technology and consumer needs and services.Strategic plan for Al-Madina CompanyAl-Madina is a very successful company that deals with asset management, portfolio management, private equity investments, fund management, corporate finance and stock brokerage. The company has a great strategy this can be seen from its vision, mission, goals and values. From its vision statement, it is clear that the company intends to be a market leader with
Strategic Planning of Al-Madina for Finance and Investment Company Name: Course Code: 5 STRATEGIC PLANNING 1 Strategic planning of Al-Madina for Finance and Investment Company Name: Institution: Cours_2

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