Strategic Planning and Management for Guna Fibers

Running head: STRATEGIC PLANNING AND MANAGEMENT
Strategic Planning and Management
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STRATEGIC PLANNING AND MANAGEMENT
Table of Contents
External analysis..............................................................................................................................3
PESTLE.......................................................................................................................................3
5 FORCES....................................................................................................................................3
STRATEGIC MAPPING.............................................................................................................4
Internal analysis...............................................................................................................................5
SWOT..........................................................................................................................................5
VALUE CHAIN ANALYSIS......................................................................................................6
BCG.............................................................................................................................................6
BALANCED SCORECARD.......................................................................................................7
ACCOUNTING RATIOS............................................................................................................8
Strategic choice................................................................................................................................9
Change management......................................................................................................................10
References......................................................................................................................................10

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STRATEGIC PLANNING AND MANAGEMENT
External analysis
PESTLE
The PESTLE framework is used to assess the various external factors including the
political factors, economic factors, social factors, technological factors, legal and environmental
factors that contributed to the business functioning of Guna Fibers.
The political factors included the management of rate of interest, tax rates and
Government involvement as well. From the case study, it could be seen that Guna Fibers did not
pay the excise tax while the lower rate of liquidity also affected the way of working, thereby,
created difficulties in working cohesively. The political factors that impact the business
functioning for the organization could be Government laws, policies, rules and regulations along
with the tax policies, environmental laws, trade restrictions, etc (Noe et al. 2017). This would
also allow the company to respond to the present situation and at the same time, anticipate the
future laws, rules and legislations, furthermore adjust the marketing policy accordingly.
The economic factors include the growth in economy, rate of interest and exchange rates
and even the disposable income of consumers, lower rate of liquidity, etc. These factors also
have helped in managing the demands and expectations in a given economy. Also, the
Government and regulatory bodies made sure to utilize the interest rate control and ensured
implementation of right taxation policy and expenses made by Government to ensure creating a
positive impact on the organizational functioning (Noe et al. 2017).
The social factors include the distribution of age, growth in population and also rising
health consciousness or awareness among the people, which has also increased the demands for