Strategic Planning for Business Expansion: A Christian Perspective on Apple

RUNNING HEAD: Strategic planning 0
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Topic- Strategic planning
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Strategic planning 1
Executive summary
With the ramified economic changes, each and every company needs to take proper
strategic planning to expand the business and mitigating the possible business process issues.
The main outcome of this presentation is related to identify how Organization’s mission and
vision seek to promote the greater social good from a Christian perspective. The Apple Company
has been taken into consideration for the implementation of the developed strategic planning.
The strategic planning of company is undertaken with a view to mitigate the issues and problem
by using proper long term planning. It assists organization to develop ability to think
strategically and take busienss decisions on the basis of sold analysis and evaluation. This
strategic planning acts as vehicle to accomplish set objectives and goals of organization in long
run. In this presentation, organization’s vision and mission and contribution of same is
determined toward the greater social goods. The Christian perspective would also provide the
proper strategic thought to Apple to expand its busienss more stakeholders oriented to render the
best quality of products and services. It is analysed that Apple has strong brand image in market.
However in order to make effective business changes, Apple need to strengthen its innovative
business functions by adding more advance features in its products. This presentation has shown
how leadership would be used by company to expand its business on international level.
Leadership is the most imperative part of the success of the strategic planning. It assists
employees to render the best quality services to clients on international level. The developed
Christian perspective focuses on the development of the business for the better satisfaction of
stakeholders. Apple has followed ethical business practice and proper code of conduct for
promoting the social goods and business sustainability. This presentation will divulge the best
outcomes which could be undertaken by the Apple expand its busienss. The Strategy planning is
the managerial process of creating and maintaining a fit between the organization’s objectives
and resources and the evolving market opportunities. In the Strategic planning, company needs
to analysis all the internal and external factors. This will assist organization to identify the
possible threats and problems which company need to take for the success of its busienss in long
run. This presentation has also revealed the nexus between organization’s policies and ethics. In
order to promote the CSR and sustainability of the business, Apple has followed strategic
planning such as contributing funds for the social benefits, promoting the social and sport events
and increasing the quality of its innovative products and services in market. Therefore, the main
outcome of the strategic planning is based on the long term benefits and increasing the overall
effectiveness of business work of company. The Apple Company focuses on the innovative and
creative business functions by establishing the nexus between ethics, CSR and busienss
sustainability of the organization at large.