Vista's Strategic Growth Plan

This assignment focuses on developing a strategic growth plan for Vista, considering its internal and external stakeholders. It analyzes the company's current position and proposes various strategies to differentiate itself from competitors. The analysis includes factors like sustainability, renewable energy, and the influence of PESTLE elements. The document also highlights stakeholder expectations and their impact on organizational performance.

Strategic Planning
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3

TASK 1............................................................................................................................................3
1.1 Mission, Vision, strategy and business plans of Vista company...........................................3
Evaluating the way stakeholder expectation influence organizations.........................................5
Evaluating the way stakeholder expectation influence organisations..........................................5
Stakeholder mapping is the effective tool that can be used to identify the way stakeholders
have influence on organisation. It is used by organisation to identify the stakeholder
expectation and analysing the influence of such people on business activities...........................6
TASK 2............................................................................................................................................6
2.1Analyzing the impact of mission and vision statement of VISTA.........................................6
TASK 3............................................................................................................................................8
3.1 Explaining the significance of developing organisational strategy and business plans.........8
3.2 Evaluating the tools that can be used to review organisational strategy and business plans. 8
TASK 4............................................................................................................................................9
4.1 Strategic option for Vista.......................................................................................................9
4.2 Criteria for reviewing the potential strategic options...........................................................10
TASK 5..........................................................................................................................................11
5.1 Explaining the structure required for delivering strategy....................................................11
5.2 Explaining the way stakeholders are involved in formulation of plan................................11
5.3Providing a dissemination procedure in order to ensure stakeholder are informed and
committed to plan.......................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategy planning is defined as the procedure of establishing objectives, identification and
allocation of resources in order to achieve business goals. It is also associated with setting long
term mission and vision for firm, determining the tactics to explore and capture various
opportunities. The purpose of strategic planning is to ensure that employees and other
stakeholders are working together in order to achieve common goals.
The study has focus on identifying various external forces that have great impact on
business activities that can be understood in context of Vista company. It will demonstrate the
significance of strategies and policies.
TASK 1
1.1 Mission, Vision, strategy and business plans of Vista company
Vista is leading company dealing in Information technology sector in UK. It provides
technical support including hardware procurement, maintenance, hanging, cabling, installation
and contact center management. to retailers, hospitality, tour and travel industries. The
organization provides Epos support, maintenance and installation services. Vista provides
technical assistance to more than 119 leading retailers company in UK. It also provides
innovative ideas and solution to hospitality sector in order to solve various problems related to
industry.
 Vision- It describes the position that the organization wants to achieve in future. Vision
drives firm towards growth.
 Mission-It is a statement that describes organization function, and competitive advantage.
Mission indicates the business philosophies and goals. It indicates the reason and purpose
of company.
 Strategy-It refers to the sum of actions that enterprise is required to take in order to
achieve short as well as long term goals.
Business plan include identifying and setting vision as well as mission, it emphasizes on
every aspect of business that have great impact on organization ability to achieve its goals and
objectives. Business plan is an effective tool that drive business entity towards achieving its
goals and objectives. Strategies is formulated in order to accomplish goals that has been set by

business plan. Strategy provides the path to accomplish business plan. It considers the long-term
objectives, medium term processes and short-term plan of actions. Strategy is referred to as best
use of scarce resources to achieve specific objectives.
The way external factors have impact on organization
PESTLE analysis is an effective tool to analyze the effect of various macro
environmental factors on business operations. These forces have great impact on the various
strategy, policies and decisions of firm.
The macro environmental factors consist of various elements such as pollical, social,
technological, economic, legal and environmental constituents.
Political factors-The political factors have great impact on the expansion and marketing
strategy of organization. Political elements include policies related to particular industries,
regulation associated with particular business activities. These codes of conducts are framed by
legal and political parties in order to avoid unfair trade practices.
Economic factors-These forces have great impact on Vista financial performance as well
as om its profitability and revenue generation capacity. These forces have great effect on the
buying and purchasing power of company. It is required by firm to buy material in bulk at the
time of favorable economic condition. Economic forces have impact on organizational economic
policies.
Social factors-These factors are very challenging as the customer taste and preferences on
the basis of trends prevailing its society. As Vista is dealing in service sector and providing
technological solution the firm has less impact on its strategy.
Technological factors-As these forces is very important to be consider by VISTA
company as it is dealing in service sector. It is required by organization to keep update
themselves with latest technological trend. As this will assist business entity in identifying
technical problems and analyzing effective solution.
Legal factors-This forces have great effect on the sustainability of organization. It is very
Essential for Manager in VISTA to adopt various effective strategy in order to comply with
government legislation. As this will aid business entity in eliminating

Environmental factors-This constituents includecompetition, climatic factor, business
environment etc. These forces have impact on the competitive strength, sustainability and
profitability of organization (Pestle analysis, 2017)
Evaluating the way stakeholder expectation influence organizations
Internal and external stakeholders are those who have great impact and influence on
business performance. These people have direct or indirect interest in organizational activities.
Internal stakeholders such as employees, managers, board members, Volunteers etc. External
party’s investors, customers, suppliers, government etc.
Internal stakeholders such as employees, volunteers and boards members have great
influence on organizational culture, environment, policies as well as strategies. External factors
such as government policies have great influence on business operations. It also has great impact
on sustainability of firm.
Evaluating the way stakeholder expectation influence organisations
It is very essential for Vista company to fulfil the needs and demands of its stakeholders
as this factor have great effect on the firm sales ratio and profitability. Stakeholders have great
influence on organization policies, strategies and decisions. In small medium enterprise primary
stakeholders are: Top level managers, Employees, customers etc. and these people have great
influence on firm decisions. Secondary stakeholders haveless effect on business. Both internal as
well as external stakeholders have great influence on the day to day activities of business
(Kernbach, Eppler and Bresciani, 2015)
Each stakeholder has certain expectations that are to be met by company. For instance,
CEO and top-level managers are the important members of company, they have influence on
enterprise mission and vision. Stakeholders Top level management expect to earn profits and
revenue. Their responsibility is to formulate strategies in order to achieve goals and objectives.
These stakeholders have major role to play in strategy implementation. If employee’s
expectation such as salary wages, policies etc. these factors have great influence on the
employees' performance and on their behavior. In case Vista company fails to meet their needs, it
has great impact on firm performance and quality of products as well as services. Customer is the
other major significant stakeholders that they have high expectation from organizations. High
expectation means great influence on the sales and profitability of enterprise.

Stakeholder mapping is the effective tool that can be used to identify the way stakeholders have
influence on organisation. It is used by organisation to identify the stakeholder expectation
and analysing the influence of such people on business activities.
Power- Power is the element through which expectations are able to influence the purpose
and strategies of Vista. In simple word Power is the ability of person to induce other by
following certain tactics
Figure 1 stakeholder Analysis
Source:(Importance-Influence Matrix in stakeholder Analysis
TASK 2
2.1Analyzing the impact of mission and vision statement of VISTA
Vista is leading company dealing in Information technology sector in UK. It provides
technical support including hardware procurement, maintenance, hangaring, cabling, installation
and contact centre management. to retailers, hospitality, tour and travel industries. The
organization provides Epos support, maintenance and installation services. Vista provides

technical assistance to more than 119 leading retailers company in UK. It also provides
innovative ideas and solution to hospitality sector in order to solve various problems related to
industry
Aim -enterprise aim is to provide technical services to various industries and allow other
organization to have focus on customer not on information technology. Its aim is to become first
service provider in order to introduce solution as well as support and maintaining new
technology.
Objective -The objective of organization is to provide quick, effective as well quality
services to its customer. Its objective is to provide usable and easy access to information
services.
Vision-The vision of business entity is to provide best services to customer through their
stores. It has vision to become top or leading technical service provider in UK. The company has
focus on providing personalized experience to their clients. Its vision is to provide flexible
technical solution as well as services
Mission-Vista mission is to develop their focus on providing innovative solutions.
Goals- Organization goal is to provide vision and leadership in technological service sector.
Its goal is to identify and implement emerging technologies. Providing effective, timely response
to customer requirements. Vista goals is to increase its market share and sales within few months
by provide attractive and quick services to its clients.
Strategy -The strategy of firm is to adopt innovation skills as this will help organization in
deafferenting their products and services from that of competitors. It has adopted effective
strategy to provide comprehensive one stop cover for all technology that has been deployed in
store which includes routers, servers, tablets, switches, people counter, wi-fi access etc. The
strategic and business plan of Visa have focus on achieving mission, vison of organization
(Gonzalez-Padron, Hult and Ferrell, 2016)

TASK 3
3.1 Explaining the significance of developing organisational strategy and business plans
Formulating organizational strategy and business plan is important in order to achieve
success and growth. The development process includes various activities such as setting mission,
vision that are to be accomplished by firm. It defines the position that are to be achieved by
business entity and also provides the outline about the path through which organization can
achieve its goals and objectives. Business plans are the statement that contains detail about
various activities that are to be conducted by company for achieving its objectives (Mitchell and
et.al., 2016)
The importance of strategy is:
It acts as the design and provides outline about the way to develop their goals and objectives.
The Strategic planning defines the ultimate goals that are to be achieved by business entity.
Strategic planning assist organization in identifying various ways and techniques in order to gain
competitive advantage.
It helps enterprise in making suitable and effective business decisions.
Strategic planning assist firm in gaining competitive advantage.
The importance of business plans is:
It provides Vista an opportunity to define the objective of their business.
Business plans support manager in fulling the need of human resource management and
operational department.
It also provides structure of ideas.
Business plan is essential as it helps financial manager in identifying effective sources of raising
funds (Baird and Baird, 2017.)
3.2 Evaluating the tools that can be used to review organisational strategy and business plans
Swot analysis is the effective tool that can be used to review the organizational strategy
and business plans (Shi, 2016)

Strength: Flexibility
Expertise
Highly talented, skilled and dedicated
workforce.
Weakness:
Lack of effective planning.
Inconsistent departmental websites.
Opportunities: Economies of scale.
Organisation has opportunity to introduce
wireless connection.
It has chance to develop mobile application.
Firm has an opportunity to expands its core
business activities.
Threats: Increase in competition
Economic factors such as rise in price of
services.
Government regulation related to industry.
Technological changes
Lack of data security system.
TASK 4
4.1 Strategic option for Vista
Porters five force model can be used to identify alternative strategic options for
organization.
Bargaining power of Buyers-As Vista company is dealing in information technology
industry there are many buyers in the world. Customer have high power to control organizational
activities. There are many choices available with buyer to choose effective service provider. As
switching cost for buyer is also low. It is required by Vista company to improve quality of
services and adopt effective or low-cost pricing strategy. This will assist business unit in
attracting more numbers of customer. It also provides training to buyers as this will help firm in
gaining consumer loyalty and maintaining healthy relationship with them.
Bargaining power of suppliers-Supplier has important role to play in information
technology industry as they assist enterprise in providing effective, speed internet experience to
buyer. It provides firm an opportunity to increase sales and profitability. The bargaining power
of supplier is high as Vista is dependent on its suppliers for providing services to its client. It is
required by business entity to maintain healthy relationship with its suppliers.
Threat of new entrant-The industry in which Vista company is operating is very
attractive and attract new competitors. But there is less chance of entry of new firm as industry

require lot of capital, cost etc. it is difficult for small enterprises to make such huge investment. It
would important for Vista company to introduce additional services and to provide innovative
solutions to its client as this will support firm in differentiating their product from that of
competitor. It will allow organization to gain competitive advantage.
Threat of substitutes-There is less threat of substitute product. As it is difficult for
organization to introduce substitute of technical services as well as products.
Rivalry among existing firm- Information technology is considered to be as fastest
growing industry. There is high level of competition between existing companies. Due to this
factors Vista enterprise can achieve economies of scale which is valuable for firm. It is required
by business entity to adopt effective marketing strategy as this will assist enterprise in increasing
its market share and generating brand awareness (Bjerke and Renger, 2017)
4.2 Criteria for reviewing the potential strategic options
Developing the criteria for strategic management plan is a form of various sources. The
reviewing options are to analyses the impact various strategies on Vista. Some of the alternative
strategies are:
Attractiveness to stakeholder: The criteria that involve the stakeholder must have the
attractiveness to the stakeholder. It should have potential to identify the interest as well as meet
the expectation of its Stakeholder in order to ensure their loyalty towards organization.
Feasibility studies: Vista has talented and skilled Human resource management team as
well as other workforce. It has got expert technical team that assist business entity in proving
quick effective as well as suitable solution to their customers.
Effects on Market position and share: The criterion of making the potential options for
strategic plan is to analyze position as well as share of company in market.
Risk assessment: The option for strategy plan is to identify the potential risk and assess
it properly which may arise anytime during the strategic plan.
Cost benefit analysis: Commercial Cost benefit analysis is a procedure of evaluating,
comparing and determining the commercial cost that involve the investment in return of benefit
in Vista (Johnson, 2017).

TASK 5
5.1 Explaining the structure required for delivering strategy
Strategy can be developed and implement within internal or external boundaries of firm.
This is totally based on organizational planning system and also on the objective of enterprise.
The ultimate result of implementing strategy fulfilling the objective of business.
5.2 Explaining the way stakeholders are involved in formulation of plan.
Manager is responsible for formulating strategy. Employees and other internal
stakeholders are accountable for identifying the need of various resources and assisting manager
or strategic planner in planning and organizing various activities that are required for formulating
strategy. Role of human resource manager is to communicate workforce about the objective of
strategy, activities etc. They are responsible for defining the role and responsibilities of each
individual in strategic formulation process. The external stakeholders such as suppliers as well as
investors are accountable for proving various resources to firm that are very essential in strategic
formulation process (Kavanagh and Johnson, 2017).
5.3Providing a dissemination procedure in order to ensure stakeholder are informed and
committed to plan
It is very essential for manager to communicate objective of firm as this will assist
business entity in gaining support from various stakeholders.
 The Role of human resource manager is to demonstrate the importance, benefit and
provide complete detail about strategy.
 Personal manager can formulate various policies and it is required by them to make
various changes in procedures as this will allow Human resource manager to motivate
stakeholders and employees to make beneficial contribution in strategy implementation.
 It is essential for leader to define the role of each and every individual as it will assist
them in increasing their contribution in execution of strategy.
 Training and development can be another option that can be used by firm for ensuring
that every stakeholder is committed to strategy and business plan.
 Ensuring that team outcomes are disseminated effectively sand rapidly (Montgomery,
2017)

CONCLUSION
It has been concluded from the repot that strategic planning plays significant role in
directing firm towards success. It has been concluded from the study that Stakeholders have
great influence on business operation and have great impact on organization performance. There
are many internal and external stakeholders who have various expectation from firm.
There are many strategies has been suggested by project which can be used by Vista for
achieving success and fostering Growth. Various alternative plans have been recommended that
can be used by company for differentiating themselves from that of its competitors.
REFERENCES
Books and Journals

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Gonzalez-Padron, T. L., Hult, G. T. M. and Ferrell, O. C., 2016. A Stakeholder Marketing
Approach to Sustainable Business. Marketing in and for a Sustainable Society (Review of
Marketing Research, Volume 13) Emerald Group Publishing Limited. 13. pp.61-101.
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Johnson G., 2017. Exploring strategy: text and cases. Pearson.Knowledge management as a
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Kavanagh M. J. and Johnson R. D. eds., 2017. Human resource information systems: Basics
applications and future directions. Sage Publications.
Mitchell, R. K. and et.al., 2016. Stakeholder agency and social welfare: Pluralism and decision
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Montgomery D. C. 2017. Design and analysis of experiments. John Wiley & Sons.
Shi, X., 2016. The future of ASEAN energy mix: A SWOT analysis. Renewable and Sustainable
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Online
Importance-Influence Matrix in stakeholder Analysis. 2017. [Online].Available
through:<http://www.apmasnetwork.org/node/80>.
Pestle analysis. 2017. [Online].Available
through:<http://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/>.